Shocklogic Values: Start with Why

Shocklogic Values: Start with Why

Simon Sinek said, “People don’t buy what you do, they buy why you do it.” This quote has always resonated with Shocklogic, so much so that Simon Sinek’s book, Start with Why, is the influence behind one of our company’s core values. We believe...
Shocklogic Values: Don’t Make Me Think

Shocklogic Values: Don’t Make Me Think

Our company value, “Don’t Make Me Think”, focuses on communication, and like many of our other values it was inspired by a book. Steve Krug’s Don’t Make Me Think is a fantastic guide to creating intuitive, easy-to-use interfaces for websites and...