John Martinez interviews Elie Dagher from “Lead from Within”

On 19th May, our CEO John Martinez interviewed Elie Dagher, founder of Lead from Within, live on our Youtube channel.

Elie is a professional certified coach and the founder of Lead from Within, a self and collective leadership practice, coaching professionals on developing emotional intelligence, leadership, and communication skills.  

John, together with many of our team members attended the Lead from Within workshops which helped us develop both self-management and leadership skills. At Shocklogic, we are big advocates of leadership and terms such as awareness, vulnerability, compassion and kindness are deeply rooted in our culture.

The interview focused on three pillars: emotional intelligence, team dynamics and optimal engagement. Some of the best bits from the interview are below.



JOHN: Can you tell us a little bit about yourself and where does Lead from Within come from?

ELIE: I am the founder of Lead from Within which is a leadership and coaching development organisation. At the core, I am dedicated to the development of human potential. I have found ways through my education, experience and interests to be able to support individuals and teams. Some of these ways are deep coach processes, emotional intelligence and team dynamics.


JOHN: How would you explain emotional intelligence?

ELIE: There are five most important skills that describe emotional intelligence, as we develop them, it’s going to serve specific intellectual topics: the awareness of self (mindfulness), the ability to manage oneself, social (surrounding awareness), managing the relationship with the environment and empathy.


JOHN: Why do you think emotional intelligence is important in leadership? How would you define leadership?

ELIE: I’d like to make the distinction between management and leadership. Management are the individuals that have the responsibilities to manage an environment, to create a culture. What I call self-leadership is the leadership from within, the concept that we are all leaders at heart, leaders of our own lives. With more emotional intelligence, there’s more wellbeing.

JOHN: What can we do to improve our emotional intelligence as leaders?

ELIE: I think it’s important to realise that working on emotional intelligence is like working on any other muscle from our bodies. There needs to be a clear commitment to want to improve our emotional intelligence. First of all, It’s important to know your goals and what you are aiming for. For example, do you want to be better at communicating? Or have more self-management in times of crisis? It has to start small and by practicing it day by day, we can become masters.

JOHN: Can you give some examples of techniques on how to improve our emotional intelligence?

ELIE: First of all, we have to learn how to pause and how to be aware of the present moment. Also, self-awareness is not all about being present, but also the awareness of who we are. What are our triggers? Our values? What are the things that satisfy us? One method that we can practice is just to sit down and answer those questions.

JOHN: Can you tell us a little bit about the framework of the 5 dysfunctions of a team?

ELIE: The framework was created by Patrick Lencioni whose premise is very simple: the concept is to bring to life things that are intangible when it comes to team dynamics. The main pillar is the absence of trust which can affect team effectiveness. If there’s no trust, conflict cannot be approached and can affect the commitment of every team member. In the end, this translates into the absence of accountability, and the results can be affected.

If you missed the live interview, you can watch it here.

Written by Lorena Fasui, Digital Marketing Associate.

A recap of our webinar “Managing remote working during a crisis: how to look after ourselves, and our teams”

On 28th April, Shocklogic hosted our very own webinar with our partners, Visit Belfast. The webinar was called “Managing remote working during a crisis: how to look after ourselves, and our teams”. With many of us swapping the office for our homes recently, this was a great opportunity for us to share our experiences, and have a discussion between our industry peers.

We were lucky enough to have Helen Moon of EventWell as our moderator, plus Anna Clark from the British Pharmacological Society, and Johnny D. Martinez from Shocklogic, as our panelists.



Johnny started off the webinar by sharing Shocklogic’s company values, and a list of working from home tips that we put together. For example, we recommend that you start your day with stretches, and try out some mindful breathing exercises. Deep breathing can help you relax, and is a great way to lower the stress. Here you can view a PDF version, and a video version, of our full set of tips.

Anna followed with some great coping techniques that she’s using with her team, and some personal tips on how she’s looking after herself during work. She shared with the audience this article on how to stop feeling overwhelmed at work which is very helpful! One of the tips she tells herself is: “be kind, it’s okay to have some days where I’m not as productive as others,  and ensure I have a lunch break and turn my laptop off at the end of the day”.



We ended the session with some Q&A, that included plenty of questions from the audience such as how to implement mindfulness, and how to provide a counsellor within your organisation.

To finish the blog, we are going to leave you with some wise words from Helen: “There’s no perfect solution that fits everybody, so just do the best you can. Don’t put too much pressure on yourself or try to achieve perfection.” “We’re all in this together. We’re all uniquely different, so we are all going through different situations, different environments in these challenging times. Remember, be kind to each other, have compassion and empathy towards people you work or live with.” 

If you missed our webinar, you can watch it back here.

To find out more about how Shocklogic can help you to host your next webinar, view our brochure.

Written by Lorena Fasui

Brightelm webinar: Creating value for your sponsors in virtual events

Virtual events have been picking up for the past few weeks as event profs adapt to the current global situation and strive to continue putting on events online.

Shocklogic has been hosting online and virtual events for a few years now, and were invited to be a part of a webinar with Brightelm on 24th April.

The webinar focused on how to create value for sponsors and exhibitors when using online and virtual events. One aspect of many events is sponsorship, which in this current situation can be challenging. Without physical spaces that can be used for brand promotion, what are the options?

The webinar featured the following speakers:

One thing that was highlighted by Gabrielle Mouterde was that in order to join the virtual events journey, you need to rethink many aspects of the event planning process. When it comes to online content, we need to consider how people consume it, and think of additional options. We need to start having conversations with the people that are getting affected, such as sponsors.

Dolores Cantelli Florido mentioned that “We have a voice that we can use to exchange information”. We have to look into the new expectations that come with the shift to virtual events. She emphasised the need of having a platform that allows a fruitful gathering with both current customers and new prospects, and freedom to implement activities in which industry partners can show and prove the uniqueness of their offering.



Caroline MacKenzie discussed the topic of compliance in a virtual environment, and explained that one of the most common concerns of sponsors is the importance of a virtual event to be compliant. You need to have that discussion with the sponsors and establish the format and quality of the content and you as an organiser, you need to have an idea of what you are offering from advertising, static content, Q&A and meet the expert, or many others.



Finally, Pritesh Mawdia spoke about the importance of data management in a virtual environment. Nowadays, we can collect data at any point from the registration openings to the event itself broadcasted live which is a great opportunity for sponsors to collect data pre-event. These allow sponsors to create pre-recorded content which gives attendees more credibility.

If you missed it, you can watch the full webinar here.

Written by Lorena Fasui, Digital Marketing Associate

Global Meetings Industry Day Goes Virtual

Every year, event profs from around the world come together to celebrate Global Meetings Industry Day. This year, we celebrated things a little differently.

On the 14th April, at a time when everyone was being asked to isolate themselves due to the global pandemic, the events industry came together like it has never done before, for #GMIDgoesvirtual.

The aim was to attempt to bring together 15,000 event profs to share knowledge,  and to break the Guinness World Record for most participants in a virtual meeting.

Looking into the future, Mélanie Joly (Former Minister of Canadian Heritage), shared “My message to the businesses out there, is a message of hope and confidence in our future. We need to make sure that we will cross the bridge together.”

With a total of 12,500 people connected online, #GMIDgoesvirtual was a triumph, highlighting the passion, creativity and connectedness of our industry.



Earlier in the day, Johnny D. Martinez, our Head of Marketing & Business Development at Shocklogic, was part of “Mind & body: mental and physical wellbeing” webinar hosted by  Events Industry Council. Johnny was joined by Mariela McIlwraith, Rachael Riggs and Stephanie Harris, to discuss three important pillars in the events industry: security, sustainability and wellness.

According to the IRF 2020 Wellness in Meetings and Incentive Travel study, two thirds of meeting planners revealed that stress has an incredible impact on their wellbeing.

Rachel mentioned “Today is the time to start thinking about your wellbeing and where you are with your job. Staying hydrated, maintaining a positive attitude and prioritizing self-care is essential.” She also explained that it is important to stay connected, and network with industry friends even virtual.

Johnny pointed out that we need to put our oxygen masks first, before helping others: “There’s no shame in talking to other people about your problems. As a millennial, I encourage others to step forward and acknowledge when they need support”. As a big advocate of mindfulness, Johnny explained the benefits of mindfulness and how it helps us stay in the present moment. He also hosted a live mindful breathing exercise.



Stephanie reminded us that amid the negative news on the global pandemic, it is important to keep track of the silver linings this crisis enables from a sustainability perspective: “We are living in a time of restricted access, so practicing sustainability has never been more on the forefront”.

We must think about the new habits that we can create right now, that can become more part of our lives in the future. From choosing to walk/cycle to work instead of public transportation, to being more conscious on how we can minimise our supplies to what we actually need. It really is an opportunity for us to shift our mindset.

To watch the full recording of #GMIDGoesVirtual, visit this link.

Written by Lorena Fasui, Digital Marketing Associate at Shocklogic

Our takeaways from EventHuddles’s webinar “Coronavirus and the Events Industry”

We recently attended the latest EventHuddle event: “Coronavirus and the Events Industry – Crisis Management Webinar”, moderated by Kevin Jackson.

The webinar shed some light on the current situation of COVID-19, and what might be in store for our industry for the months to come. Panelists discussed the steps that we need to take to protect our organisations.

Simon Hughes (Vice-Chair of the BVEP), mentioned that “It’s about training, upskilling and getting a better understanding of how things are going to be”. According to Simon, our industry has gained a lot from this drastic change and “our ability to engage with people remotely has improved”.

Kellie Hasbury (Director of Plaster), spoke about what to expect when we are no longer in quarantine, and that “the audience will react based on their perception of the event”. So it is our job to make sure that our audiences feel appreciated and understood, through strong and clear communication. Also, it will be important to come up with different solutions such as offering special deals and privileges to those who bought tickets to canceled events.



Jeremy Summers (Partner at Lewis Silkin) and Richard Clifford (Public Affairs and Policy Manager at UKHospitality) discussed different solutions that we can apply in the foreseeable future. Jeremy mentioned that we should “have everything planned, and ensure that contracts have that flexibility to extend the date of the event”. Richard explained that we should “do something that is collaborative with the government and help the community at the same time.”

A key point that we took from this Eventhuddle is that the bounce back once this is all over will be big, and socialising will be at an all-time high. Right now, it is important that we stay connected, continue to collaborate, and show our support for other event profs.

If you missed it, you can watch the full webinar here.


EventWell Talks: “Self care and self isolation”

It is a challenging time for our industry right now, and everyone is affected. The spread of the Coronavirus has many of us working from home right now, in isolation. The latest webinar from EventWell reminded us that it is essential that we prioritise self-care, and look after our mental health.

EventWell Talks are bi-monthly free webinars for event profs, that bring together expert panellists to share their knowledge and advice on mental health and wellbeing. Last week’s webinar, hosted by Helen Moon (CEO & Founder, EventWell), was about “Self-care and self-isolation”. Helen and the panel shared their tips on how to cope with our current situation, and to look after ourselves and each other.

Mark Maher (Director of Sales and Marketing, Boulevard Events) talked about the three pillars of health: exercise, sleep and nutrition. These pillars are always important to look after, and we need to be more aware of how we balance them.

Mark also advised us to maintain and carry on with our daily routines, as we normally do (make sure you change out of your pjs): “Now is an incredible opportunity to look at our ‘go-to’ behaviours and start to create new habits”.

Working from home can be daunting for many of us, however, finding a purpose for your day and prioritising your work can help create a structure of our workload and find discipline. Shocklogic’s CEO, John Martinez, shared that “Discipline gives us freedom”.

John also spoke about how vital it is to stay connected, especially when we are practicing social distancing. He suggested always turning on the camera during online meetings with your peers, so we can see each other’s faces, and maintain that human connection!

Bernadette Palombo (Founder, Event Professionals Journal) suggested that now is the moment to work on your future goals, and write down something that you want to achieve on each day. Not busy enough? Redecorate, write (or start!) a journal, do all the things you have been putting off.


There were many other suggestions from the webinar for keeping busy and connected while we stay indoors, here are some of our favourites:

  • House Party: an app which acts as a face-to-face social network with your contacts, where you can have group calls with your friends, and play games.
  • Yoga with Adriene 
  • PE with Joe: join fitness coach Joe Wicks as he guides your kids through a PE lesson. 
  • Insight Timer: an amazing free resource for meditation, talks, wellbeing courses
  • Slack: stay connected with your teams, remotely
  • Slido: for Q&A quizzes
  • Netflix Party: a new way to watch Netflix with your friends and family 
  • Organise virtual lunches and coffee breaks to stay connected with your peers

If you missed it, you can watch the full webinar here. See you at the next EventWell Talk!

Written by Lorena Fasui, Digital Marketing Associate, Shocklogic

Thinking virtual: a new approach to our events

Since the COVID-19 outbreak, we have all been focusing on finding new ways to deliver our events. This is a chance for us to really support each other, and be creative. At Shocklogic, we definitely don’t believe that cancellation is the only option – we believe that the solution is virtual.

However, having a simple web stream is no longer enough. Attendees now demand a more robust virtual experience, which means that event planners and speakers need to work harder to keep their audiences engaged. It is important to think carefully about how to communicate effectively, and engage with your remote participants. Crafting a unique hook for your virtual event can help draw your target audience in.

The Shocklogic team have been implementing virtual and hybrid meetings with our partners across the globe, for the past few years. A hybrid meeting combines a standard in-person meeting in a physical location, with an online component for remote attendees. Hybrid events are great opportunities that blur the line between physical and virtual. It creates an environment where delegates can participate in Q&A sessions, interact with the speaker, and have a flowing streaming experience.

If you are organising a hybrid event, we have some points for you to consider below.


Begin with the end in mind

Stephen Covey, the author of The 7 Habits of Highly Effective People suggests that “to begin with the end in mind means to start with a clear understanding of your destination. It means to know where you’re going so that you better understand where you are now and so that the steps you take are always in the right direction.”

In other words, organisations can significantly increase the success of a hybrid event if they add hybrid elements from an early stage. This can generate stronger outcomes than those that add hybrid components later in the process.


Meeting professionals believe hybrid meetings are expensive.

They often raise the issue of price, which conflicts with the potential for substantial cost savings. There are few indications that meeting professionals are weighing total production costs against expenditures.

Sometimes organisations approach hybrid events as an ‘advanced expensive tool’, however, factors such as travel costs and time can substantially cut off the cost of the total production.

In terms of both attendees and organisers, time can be an invaluable cost that can be saved by using hybrid events.

Hotels, flight tickets, transport and food expenses can significantly start adding up when the attendees are traveling from different regions of the world. Utilising a virtual streaming tool can help you control and decrease the overall costs by bringing everyone together, only with one click.


Hybrid events create a legacy after the event. Only 50% of event professionals say they record conference content for on-demand access.

Organisations recognise the value of sharing content with people who are unable to attend onsite. When it comes to online streaming, hybrid events can help the reach of an event beyond the confines of a physical venue, and time, and attendees can view the event and interact long before the event takes place.


Meeting professionals who organise hybrid events must recognise their diverse audiences, which have different needs.

Most attendees would prefer the virtual experience of a hybrid event to resemble a talk show or other television format, but most event organisers produce hybrid events in traditional lecture formats.

However, hybrid not only refers to the mix of live and online, but also it implies multiple elements such as language, participants, speakers, and interpreters, which can be mixed and matched to perfectly suit the organisers’ objectives for any particular event.

Creating a clear and compelling story and video script keeps the audience tuned in, and using high quality videos can enhance the overall experience.


It’s even more important to train speakers for hybrid events than for face-to-face.

The attention span of remote attendees is shorter, therefore speakers must be more engaging. They must acknowledge remote attendees by looking at the camera. The loss of physical presence requires speakers to develop new skills to engage.

Content is still king when it comes to organising an event. So, getting the messaging right and using technology to aid delivery can help deliver successful outcomes for your event.

It is important to ensure that both audiences and speakers are engaged and feel included by instructing speakers to address the camera. Speakers can also actively invite people to send in questions and comments, and include discussions, exercise or games.


Meeting professionals are measuring hybrid events in the same ways as traditional events.

Compared to traditional events, digital event tools such as Google Analytics, Feathr or social media analytics allow the collection of far more in-depth data that, if used effectively, can facilitate more output-driven metric. These metrics can help understand the engagement of the attendees and the overall performance of the event.

Greg Oates, an author for the hospitality industry, put it well when he said “Events no longer exist in a single time and space.” A hybrid event definitely increases the lifecycle and overall reach of an event.

If you would like to know how you can set up your own virtual or hybrid event, please contact the Shocklogic team.

Written by Lorena Fasui, Digital Marketing Associate, Shocklogic

A message from our CEO, John Martinez, regarding COVID-19

The Shocklogic team wants to reassure you that you can count on our support, and our industry is open for business. In light of the current challenges that we are facing at the moment, we stand by AIPC, ICCA and UFI in saying “Our Events are Open for Business”.



Dahlia El Gazzar, CEO of DAHLIA+Agency, made this important statement: “I understand that this is a crazy time right now. It’s time to be creative, collaborative and pivot.”

During these difficult times, we want to let you know that we are currently supporting clients to
host virtual and hybrid meetings. We have been implementing virtual meetings with our partners across the globe for a few years now. This means that we can still build an online programme, and add a link to each session, with access to a webinar. We can certainly create parallel webinar rooms for parallel sessions too.

Some of our association customers are using their mobile apps to communicate with their audiences/members, and also to view video/live presentations, statements from boards and holding discussions.

These are options that we are happy to discuss further, if they are of interest to you.

We would also like to
share this article containing key planning recommendations for mass gatherings in the context of the current COVID-19 outbreak.

This quote from
Kai Hattendorf (CEO, UFI; President, JMIC) sums our feelings up well: “We are a resilient industry. We have shown that in the past, we will show that again. We are all in this together.”

If you are based in the UK, we would appreciate it if you could
sign this petition, for the government to offer economic assistance to the events industry during COVID-19.



The Shocklogic team are naturally set up to work from home, and will continue to be here to support you.

Confex 2020: Our Best Bits!

Wow, we can’t believe International Confex is over for another year! We had a super busy and successful week making new contacts, and catching up with all of our friends from the industry.

With our main offices based in London, we had the opportunity to bring along a lot of our local team, including John, Johnny, Maggie, Pritesh, Lorena, Xane, Diana, Sabirin, and Simona.



This year, we had a prize wheel at our stand, for visitors to try their luck on. We had some lucky winners taking home portable speakers, loads of chocolate, and bottles of bubbly.

Speaking of bubbles, we were lucky to be stand-neighbours with the entertaining Bubble Inc, and also Heaps + Stacks, who kept us well fed on Pancake Day.



Day 1 kicked off with a session from our CEO, John Martinez: “Top tips & tricks to weave wellness into your event life”. His presentation included a live, guided meditation. With their eyes closed, and shoulders relaxed, the audience made sure their Confex got off to a nice, relaxing start.

Next up was a session from Pritesh Mawdia, our Head of Tech Support and Development, about “Tech for sustainable events”. Pritesh shared some of the ways Shocklogic can help to make paperless events a reality, by using tech such as ePosters, and mobile apps.



In the afternoon, our Head of Marketing and Business Development, Johnny D. Martinez, took to the Keynote Stage to discuss “Festivalisation: creating the ultimate multi-sensory event experience”. There are lots of elements from festivals that we can introduce to our events, to keep them fresh and exciting.

Johnny was also interviewed a couple of times during the show, by Mash Media, and YOU Search & Select. Look out for these videos in the near future!



You can also watch our own team video from the show here.

We hope your Confex was as successful as ours, and we are already looking forward to being back in 2021!

Our Top Tips for Confex 2020!

International Confex is nearly upon us! Don’t miss it on Tuesday 25th and Wednesday 26th February. 

The Shocklogic team will be exhibiting at stand J02C, and we are super excited to be at the brand new venue, Excel London. Here are our top tips for the show.

Add these speaker sessions to your diary

This year we have Shocklogic’s John Martinez, Johnny D. Martinez, and Pritesh Mawdia representing team orange on stage, all on day 1 of the show.

John will be joined by Bernadette Palombo and Juliet Tripp, to share “Top tips & tricks to weave wellness into your event life”.

Pritesh will be joined by Judy Elvey to discuss “Tech for sustainable events”.

Johnny will be joined by Nick Morgan and Martin Fullard to discuss “Festivalisation: creating the ultimate multi-sensory event experience”.

Win prizes at our stand

Spin our prize wheel, and try your luck! We will have lots of tech and sweet treats available to win.

Register for the EventHuddle sessions

We have been long-time attendees of the EventHuddle sessions, and these will be no exception! Make sure you secure your free place below:

Support the “Women in Event Tech” meetup

We will have Maggie Bruk, Lorena Fasui and Diana Zarate from our team, all attending this event. It will take place on Tuesday 25th February at 3pm, on stand ETL 5.

With over 300 exhibitors, 100 speakers, and over 7,700 #eventprofs attending, you won’t want to miss this year’s Confex (make sure you register for free on their website).

See you there!

GUEST BLOG: The Mental Toll of Overworking (And What To Do About It)

It is easy to dismiss work stress as a normal part of the job, and to some extent, it is. But compounded and chronic exhaustion may be your body’s way of telling you to hit pause. Often, we find ourselves letting our work control us, instead of the other way around. As it becomes more and more of a routine, we may not see that we are no longer performing to the best of our abilities until the results of our labour speak for themselves. Ignoring your body’s cries for help can lead to burnout––and this takes a toll on you both physically and mentally. When left untreated, stress can open the door for a number of health problems: poor digestion, heart disease, heightened chances of strokes, and the list goes on.

The effects that overworking has on mental health are more insidious. It can trigger anxiety and depression as well. Overworking can even be counterproductive––those who suffer from burnout are unable to be their best selves. The theme of last year’s Event Wellbeing Week was #itsoknottobeok which encouraged companies to develop healthy coping mechanisms to manage stress and take care of themselves. We’ve developed a few more tips to help workers avoid burnout.

Work remotely

A poll conducted by Gallup in 2017 found that 43% of Americans currently employed have spent some time working remotely, thanks to the number of communication and productivity tools that now exist to make it happen. Having the option to work where you are comfortable, with environments that keep you inspired may renew focus and purpose. Being confined in office spaces can cause cabin fever, which minimises the ability to function and perform. They’ll have more time to attend to their families, health concerns, hobbies, and the like, which will actually make them happier overall.

Distribute work, and outsource if necessary

Modern technology has cultivated a fast-paced world where it seems everyone is expected to multitask and wear more than one hat at a time. While some employees think that versatility is key to climbing up the corporate ladder, it may actually negatively impact your performance. Ayima Kickstart outlines the importance of hiring specialists for roles that nobody in your team is equipped for, as this will improve efficiency and allow other employees to focus on work they’re actually capable of doing, likewise increasing productivity.

Find an outlet

Burnout can pave the way for unhealthy coping mechanisms and habits like drinking, smoking, and binge eating, further exacerbating health concerns that already come with stress. Wellness coach Elizabeth Scott says that finding a stress reliever outside of work could mean an outlet that helps you feel better mentally and physically. This could be in the form of meditation, exercise, or hobbies that make you feel most like yourself external to what your job entails.

Learn how to say no

Sometimes an employee agrees to tasks and responsibilities so often that they become a “yes man.” “No” may not even be in the vocabulary of workers who are so used to agreeing to commitments. However, you should not be afraid to take a step back and say no to things that will not contribute to your personal goals and are beyond your job responsibilities. An article from Business Insider recommends that employees should not be obliged or feel the need to respond to messages after work hours unless it is an urgent concern. Clocking out of work should mean clocking into your personal life and needs as well. Workers should also be able to raise their concerns to HR departments or bosses about needing to take breaks for their own wellbeing.


Guest Writer: JBeckett

2019 Wrapped

With Christmas around the corner, we wanted to look back and reminisce about our achievements from the year. As an event management software company, we’ve reached new milestones and learnt new things along the way. Let’s look back together on what we’ve accomplished in 2019, and celebrate our common purpose to drive change in the events industry!


We won silver for the “Best Event Provider” at the M&IT Awards

We’ve been part of the M&IT Awards for many years now,  which are one of the event industry’s biggest and most prestigious recognition programmes. This year, we won Silver for Best Event Provider! Woohoo!



We provided products and services to clients all around the world

From large scale conferences and congresses to immersive festivals and concerts, this year was a blast!

We’ve travelled around the world from Europe, Latin America, Australia to Asia and supported spectacular events.

To give you some examples of our milestones, we processed 3,447 registrations and 1,788 abstract submissions at the 19th Congress of the European Society for Organ Transplantation in Copenhagen. We also processed 3,577 registrations, with delegates from 119 countries, at the 50th Union World Conference on Lung Health in Hyderabad, India.



We received amazing testimonials from our clients

One of our company’s values is “win-win, or no deal”, so we want to ensure that all of our clients are happy and are receiving the best products and services. Here we have a client testimonial video from Gabrielle Mouterde, from the International Society of Ultrasound in Obstetrics and Gynecology.


We expanded our team globally

We really believe in diversity within our organisation, therefore we have team members from all around the world. In our London office alone, we have 20 different nationalities, that speak more than 10 different languages. Isn’t that amazing? From places like Spain, the Netherlands, Romania to the other side of the globe in Mexico or Australia, and back to Ghana, our team is composed of a mix of cultures and languages. Here’s a small part of our team 🙂



We are a family

We love gathering to celebrate our accomplishments. Before everyone breaks for Christmas, we had a team party in our London office. We even filmed “The 12 days of Shocklogic Christmas”, watch it here:



Wishing you all the best for the holiday season! Thank you for all of your support in 2019, let’s make 2020 even better! 

The art of conference programming, including abstract management

Shocklogic has played an active role in the events industry for over 20 years, providing innovative technology solutions for events, meetings and members.

Technology in recent years has gained domination and had a major part to play in the growth, development and feasibility of many events. With the new technological trends, and mind-boggling innovations paving the industry, it’s no wonder that there has been a huge evolution. With technology, the possibilities are endless.

An example of a piece of software that Shocklogic has developed is “Abstractlogic”. Abstractlogic is a complete solution for online speaker and programme management, specifically tailored for large and complex event programmes. 

By definition, an abstract is a summary of the contents of a book, article or speech. Hence, abstracts allow event organisers to crowdsource scientific content with an efficient overall process.

The Abstractlogic solution enables organisations to manage the overall abstract management process, from collecting submissions, to publishing final selections into an agenda. Thus, event organisers are able to fill their event agendas with the most compelling content as well as infuse the event with rich and targeted speaker sessions.

One of the keys to abstract management is being proactive and standing ahead of the game. It is essential to understand the process of setting up the system as well as the type of content required from the questions you want to ask, how many characters can the abstract be, the title length, or whether you are allowed to upload images or any other files.

An example of a case study where Shocklogic provided “Abstractlogic” is the European Society for Organ Transplantation (ESOT) 2017 Congress. The ESOT Congress received more than 100 sessions, 900 oral slots, and 1,830 abstracts, with 1,200 abstracts submitted in the final 24 hours (70%). This proves that the amount of resources required in an online system needs to be flexible, feasible and scalable.

Another module of the Abstractlogic system is ePosterlogic, used for ePoster management. E-posters are an electronic method of displaying traditional paper posters, that can be viewed in a networking area of a conference or can be easily accessible through a website. The benefits of ePosters are that they help to extend the reach of posters to a wider audience, they can completely substitute traditional poster boards (to save space), they reduce paper use, and they can enhance the viewing of poster content (even view on personal mobile devices).

In terms of the overall process, there are step-by-step phases that help the organisers keep on track with the results: client briefs, forms, inviting your reviewers, collecting posters to the preparation for onsite and the final publication available for the public.

Therefore, the key factors that organisations or event organisers should keep in mind when using abstracts, are:

  • Understand the systems you are working with as well as the connectivity of that particular system to other systems, including ePosters or mobile apps. 
  • Keep your data clean. Make sure your subject lines are complete, making sure all the subsections are included, and valid. 
  • When you are building your programme, stay ahead of deadlines is essential as it takes time, effort and plenty of discussions.

To learn more about Abstractlogic, and the other products offered by Shocklogic, email:

Our recap of Event Tech Live 2019

Event Tech Live took place on 6-7 November at the Old Truman Brewery on Brick Lane. We love coming to this trendy part of town, filled with street art and delicious food stalls (our team were very well-fed during the week)!

As third-time exhibitors, the Shocklogic team were excited to see how the show has really grown from 2018. This year, the stand-out trends for us were the arrival of 5G within events, event apps, AI, and service robots.

Our CEO, John Martinez shared some great free tech tools that every organisation out there could use. As an example, our team use Trello to stay organised, and have a visual overview of our upcoming events or tasks. Watch the full session back here.

Johnny D. Martinez, our Head of Marketing & Business Development, presented 2 sessions during the show. The first: “How tech can reduce stress and improve wellbeing”, was a panel with James Hitchen and Laura Capell-Abra. The second was: “Social media hacks: how to stand out and be heard”. As a top contributor on social media in our industry, Johnny shared some of his top tips with the audience. Watch the full session back here.

Lorena and Chitra from our team, attended the Women in Event Tech roundtable with Dahlia El Gazzar. They left feeling very inspired, after receiving advice like: “Persuasive communication is essential in the events industry. Be confident and clear with your answer. Nevertheless, seek out certifications in other fields – this will build credibility and resilience”

As Europe’s only dedicated show to event technology, we noticed attendees travelled from all over to attend.  We loved the feeling of diversity this year; diversity is very important to us as a company. Our team members are located not only across Europe but also in Latin America and even Australia. Our company-wide meetings that take place every Wednesday, now often start with “Hola, ¿Cómo Estás?”

Finally, we would like to finish this blog by thanking the incredible Event Tech Live team. Adam, Kizzy, Ella, Paul and James – you all go above and beyond to make everyone have the best possible show experience, and we love working with you. THANK YOU! See you next year 🙂

What we learnt at the FaceTime Exhibitor Masterclass

The Shocklogic team had the privilege of attending the FaceTime Exhibitor Masterclass on Friday, 1st November. It took place at the IET Savoy Place, an impressive venue, with a panoramic view of the London skyline. As frequent exhibitors, the Shocklogic team learnt a lot from packed agenda. Here are some of our top takeaways from the day.

Mike Stevenson, CEO and Founder of Thinktastic, discussed the importance of creating a fully-engaged exhibition space, involving all five senses and, establishing strong human connections. Mike mentioned “Smiling, or receiving a compliment, is a powerful facilitator to engage with people around you. People want to feel valued, they want to feel you care about them.” 

Top Tip: For an ultimate event experience, engage your attendees with all 5 sensory touchpoints: Smell (use scents that aligns with your brand), Sight (use visuals to drive engagement), Sound (use sound to add ambience), Taste (creates magical lure), and nevertheless, Touch (use appealing and informative product sheets that generate hot leads).

Rob Ellis, Founding Director of COG Research, stressed the necessity of implementing visuals into the exhibitor space. Rob mentioned “We are drawn to video and movement. People are more engaged when there is movement and a story behind it”.

Top Tip: Attendees switch from one mood to another during the exhibition, so attention-grabbers have become varied. Our brains use half of the energy of our body! Don’t make it hard for people, make it easy and you’ll be successful.

Charlie Le Rougetel, Founder of BIGTOP PR, highlighted “By sitting in the shoes of the person you’re trying to sell products to, it is very successful.” “People don’t buy what you do, they buy why you do it or why they should do it”.

Raoul Monks, Founder of Flume Training pointed out that 53% of clients buy products because of their sales experience. He also shared the book Start With Whyby Simon Sinek. The Shocklogic Team are big fans of this book, and have this ingrained into our company culture.

Top Tip: identity your why. What is your purpose, the cause or belief of your company. 

Find out more about FaceTime here.

7 things you can’t miss at Event Tech Live next week!

Event Tech Live is taking place on Wednesday 6th – Thursday 7th November 2019, at the Old Truman Brewery in London. Here are some of our tips to do at the show, and our top picks for what to do outside of the show. 

1. Visit Shocklogic’s stand: 1507

Have the chance to meet our team members including John, Johnny, Pritesh, Chitra, Maggie, Lorena and Xane! We would love to have a chat with you. So, don’t hesitate, register your place!

2. Have a 1-to-1 meeting with our team

Book a slot to guarantee a conversation!

First, make sure you register here: Once you are registered, you can start networking either from your desktop or your phone:

  • Desktop: you can start networking with one of our representatives and schedule a meeting by following these steps.
  • Phone: download the “Meet @ ETL19” app and follow these steps.

3. Attend our educational sessions

Are you looking to expand your knowledge and learn more about tech tools, social media, and how to reduce stress in the workplace? Well, we have you covered!

John Martinez, our CEO will be presenting the session: “Get organised! The ultimate guide to free tech tools for your events”. 

Johnny D. Martinez will present a session about “Social Media Hacks: how to stand out and be heard”. 

Johnny will also be a part of a panel to discuss: “How Tech can reduce stress and improve wellbeing”.

4. Eat some delicious food

Event Tech Live is in the heart of Brick Lane, famous for its curry spots. We recommend The Monsoon for a mouth-watering meal. Spitalfields market is also a short walk from the show venue, and is a perfect lunch spot, with plenty of street food on offer.

5. Stroll on Brick Lane for a spot of vintage shopping

This area is packed full of vintage stores, and is the perfect place to rummage for that special find. We recommend Atika and Rokit 101.

6. Discover street art

Brick Lane is well-known for its colourful streets. For walls of street art, explore side alleys like Hanbury Street and Pedley Street.

7. Enjoy a well-deserved drink after the show

Long hours on the trade show floor are enough to wipe anybody out. Pop into The Commercial Tavern for a drink to unwind after the show. We suggest trying their incredible G&T’s.

That’s it from us, we can’t wait to see you next week!

“Event Technology Lunch and Learn” with Shocklogic and Team Belfast

The Shocklogic team hosted our very first Technology Lunch and Learn event with ICC Belfast and Visit Belfast, on Thursday, 10th October 2019. It was held at the Royal College of Physicians, in the beautiful Censors’ Room – the oldest room in the College (with original Spanish oak panelling dating back to 1674).

Designed with an attendee-centric approach, we invited our clients to submit questions beforehand, and express their uncertainties about tech-related topics.

Adam Parry, our friend and Editor/Co-Founder of Event Industry News and Event Tech Live, was invited to moderate the day. He shared his expertise and vast knowledge, and facilitated the discussion, centred towards current technology challenges in the events industry. Some of these challenges included automation, system integration and participant engagement.

Johnny D. Martinez, Head of Marketing & Business Development at Shocklogic, had an open discussion with the audience, sharing technology tips for email personalisation, gamification, and mobile apps.

Keeping up with and embracing the continuous changes in technology is clearly in the minds of event profs. Our industry is definitely accepting of the technological disruption. We need to keep evolving, and to adapt to trends – or risk being left behind!

Oonagh O’Reilly, Director of ICC Belfast displayed some great takeaways with the audience, from how to measure your campaigns with UTM parameters, to how to prioritise your marketing efforts based on data. Oonagh shared: “bring your team with you it’s not a revolution, it’s an evolution”.

We had some great feedback from the event, with attendees saying:

“It’s a really good idea to get a time out and invest in clients or potential clients or just share your knowledge”, taking into consideration that “You don’t see that often because we live in a world with so much competition where people don’t want to share their knowledge with you.”

“I think it worked very well, especially the digital side of things and I need to equip myself with the right set of skills to be able to interpret the data, in the right way.”

We look forward to hosting more of these events in the future!

Watch a video from the event here.

Written by Lorena Fasui

5 Reasons why you should be working for Shocklogic

1. We have a lot of experience

The Shocklogic family is made up of techies, event organisers, association experts and designers. We are constantly learning from each other, and pushing each other to grow. Our CEO, John has been in the industry for 30 years, so he is an incredible mentor!

2. We put our team first

One of our company values is “360 degrees of care”: we care about our team, customers, suppliers and partners. We make sure that we create an environment where people want to come to work every day.

3. Our clients are varied, and located across the globe

Our client base covers associations, PCOs, corporates, agencies, festivals and concerts. This means we get to experience all types of events, and have many opportunities to travel. 

For example, Johnny from our team recently spoke at Event Lab in Colombia; we just returned from Denmark to support the ESOT Congress; and we are currently preparing to travel to India for the 50th Union World Conference on Lung Health.

4. We are diverse

In our London offices alone, we have team members that originally come from Venezuela, Mexico, India, Romania, Lithuania, Australia, Japan, and Nepal to name a few. Our potluck days (when we all bring a dish from our home country) are pretty spectacular – with homemade momos, potato pancakes, samosas, and empanadas!

5. We like to have fun

We work hard, but remember that we need to wind down sometimes! Our Summer Party in London this year was an incredible boat ride along the Paddington canals with GoBoat, and we always have “First Fridays” drinks each month.

Like what you hear? Contact to find out about our current job vacancies.

What we learnt during Event Wellbeing Week 2019

#EventWell19 – Event Wellbeing Week took place on Monday 16th – Friday 20th September, 2019. This year, the campaign message was #itsoknottobeok. The Shocklogic team participated in various events throughout the week, to learn more about the importance of both mental and physical care in our industry.


Official EventWell Opening Breakfast

We kicked off the week by attending the official #EventWell19 Opening Breakfast at Bottletop, a beautiful venue that supplies artisanal craftsmanship and sustainable design.

During the event, director of, Helen Moon, highlighted the importance of well-being and self-care in an industry where missed deadlines, overloaded work and forgotten details are considered critical breaking points.

Mark Maher, Sales and Marketing Director at Boulevard Events mentioned: “When it comes to stress, it is important to develop coping mechanisms which give people the ability to look after themselves”. Mark shared initiatives such as free, nutritional lunches for his employees or making a genuine connection with your colleague – this can generate acceptance and a better environment in the workplace.

Katy Johns, Director at Powwow Events, stated: “positivity breeds productivity” – flexible working can really help wellness. Giving people the freedom to work remotely can really help productivity, “a happy worker is a good worker”.

Other initiatives such as bringing your dog to work, fruit bowls, birthdays off, and acknowledging the efforts and achievements of your team members can increase development and productivity to your employees.

Katherine Bowden, account director at Banks Sadler and trustee of The Matt Palmer Trust, revealed the truth about the events industry – it’s not a 9 to 5 job, but it is important to prioritize your needs and make time for yourself.

Venues + Events Live

The Shocklogic team rounded off the week with a visit to Venues + Events Live, where we were treated to an afternoon of self-care. Experts shared their stories on how they implemented self-care in their daily lives.

The events industry seems to be a relentless rollercoaster juggling simultaneous tasks, tight deadlines and constant meeting requests.

Mel Noakes, The Self-Care Coach explained that “event professionals tend to be high achievers and aim for perfectionism which leads to overwork”. However, the perplexing thing about the cult of overwork is that, as we’ve all known, long hours and the rush of “getting things done” diminish both quality and productivity.

“If you look for work-life balance, you will fail”. It’s all about space, rather than balance. It’s about what it is important for you, and what you want to prioritise. 

We ended the day with a session of breathing exercises hosted by The Breath Guy where we learnt different techniques of how to “breath correctly” and how these can benefit us physically, mentally and emotionally.

Shocklogic EventWell campaign

If you missed our team videos, discussing “Wellbeing in the workplace”, you can find them below:

#EventWell19 – Event Wellbeing Week

The Shocklogic Team is very excited to take part in #EventWell19 this week! Offering ample opportunities to spread awareness about wellbeing, physical and mental health, the campaign “#itsoknotobeok” aims to influence event professionals to understand the negative impact that pressure and stress have on their overall being.

The pressure that event professionals face is undoubtable. Ranked as the 5th most stressful career, and with a 40% work-related illness reported in the UK, the stress levels can lead to unproductivity and performance issues.

Helen Moon, CEO and Founder of, will share her vast knowledge and experience this week at Venues+Events Live on the importance of self-care and wellbeing in a world amplified by overloaded work and high-expectations.

Helen mentions, “Feeling stressed and overloaded is common in the events industry, but I believe a high number of mental health cases can be treated with self-care”.

So, we’ve asked our Shocklogic Team, how they make sure to avoid high-stress levels and anxiety:

We practice 15 minutes of mindful meditation:

Head of Marketing & Business Development, Johnny D. Martinez, states: “we believe that mindfulness can train the brain in avoiding harmful habits, clear your head while reconnecting with the present moment”. For four years now, every Wednesday, the Shocklogic team gets together to join a mindfulness session. Using Zoom web conference, even our remote team from all around the world joins in!

We encourage open communication in the workplace:

It is human to feel anxious and overstressed when tight deadlines are approaching. However, it is important to switch off from work when is needed. Our Business Development Coordinator, Chitra Ram, shares with us “It’s ok not to be ok, we recognise this here. So, take a moment, go meditate in the corner if you have to, get lots of sleep when you need it. I tend to check in on my colleagues, if there’s anything that they want to talk about, we can take a minute, go to the kitchen, have a chat and see what’s going on with them.”

We have a company counsellor:

We all have bad days and want to share our thoughts with someone. The lack of support and communication may lead to questioning our confidence and motivation. So, our company counsellor is a valuable asset that helped out many of our colleagues. “When I first started, I didn’t know how the work will be like. I feel like they helped me get through barriers I’ve been stuck on” commented Xane, Digital Marketing Associate.

There’s no doubt we all have busy lives, but if you take a minute break, enjoy a snack, and have a little chat with your colleague, as EventWell has said: “We can take the world by storm”.