2019 Wrapped

With Christmas around the corner, we wanted to look back and reminisce about our achievements from the year. As an event management software company, we’ve reached new milestones and learnt new things along the way. Let’s look back together on what we’ve accomplished in 2019, and celebrate our common purpose to drive change in the events industry!


We won silver for the “Best Event Provider” at the M&IT Awards

We’ve been part of the M&IT Awards for many years now,  which are one of the event industry’s biggest and most prestigious recognition programmes. This year, we won Silver for Best Event Provider! Woohoo!



We provided products and services to clients all around the world

From large scale conferences and congresses to immersive festivals and concerts, this year was a blast!

We’ve travelled around the world from Europe, Latin America, Australia to Asia and supported spectacular events.

To give you some examples of our milestones, we processed 3,447 registrations and 1,788 abstract submissions at the 19th Congress of the European Society for Organ Transplantation in Copenhagen. We also processed 3,577 registrations, with delegates from 119 countries, at the 50th Union World Conference on Lung Health in Hyderabad, India.



We received amazing testimonials from our clients

One of our company’s values is “win-win, or no deal”, so we want to ensure that all of our clients are happy and are receiving the best products and services. Here we have a client testimonial video from Gabrielle Mouterde, from the International Society of Ultrasound in Obstetrics and Gynecology.


We expanded our team globally

We really believe in diversity within our organisation, therefore we have team members from all around the world. In our London office alone, we have 20 different nationalities, that speak more than 10 different languages. Isn’t that amazing? From places like Spain, the Netherlands, Romania to the other side of the globe in Mexico or Australia, and back to Ghana, our team is composed of a mix of cultures and languages. Here’s a small part of our team 🙂



We are a family

We love gathering to celebrate our accomplishments. Before everyone breaks for Christmas, we had a team party in our London office. We even filmed “The 12 days of Shocklogic Christmas”, watch it here:



Wishing you all the best for the holiday season! Thank you for all of your support in 2019, let’s make 2020 even better! 

The art of conference programming, including abstract management

Shocklogic has played an active role in the events industry for over 20 years, providing innovative technology solutions for events, meetings and members.

Technology in recent years has gained domination and had a major part to play in the growth, development and feasibility of many events. With the new technological trends, and mind-boggling innovations paving the industry, it’s no wonder that there has been a huge evolution. With technology, the possibilities are endless.

An example of a piece of software that Shocklogic has developed is “Abstractlogic”. Abstractlogic is a complete solution for online speaker and programme management, specifically tailored for large and complex event programmes. 

By definition, an abstract is a summary of the contents of a book, article or speech. Hence, abstracts allow event organisers to crowdsource scientific content with an efficient overall process.

The Abstractlogic solution enables organisations to manage the overall abstract management process, from collecting submissions, to publishing final selections into an agenda. Thus, event organisers are able to fill their event agendas with the most compelling content as well as infuse the event with rich and targeted speaker sessions.

One of the keys to abstract management is being proactive and standing ahead of the game. It is essential to understand the process of setting up the system as well as the type of content required from the questions you want to ask, how many characters can the abstract be, the title length, or whether you are allowed to upload images or any other files.

An example of a case study where Shocklogic provided “Abstractlogic” is the European Society for Organ Transplantation (ESOT) 2017 Congress. The ESOT Congress received more than 100 sessions, 900 oral slots, and 1,830 abstracts, with 1,200 abstracts submitted in the final 24 hours (70%). This proves that the amount of resources required in an online system needs to be flexible, feasible and scalable.

Another module of the Abstractlogic system is ePosterlogic, used for ePoster management. E-posters are an electronic method of displaying traditional paper posters, that can be viewed in a networking area of a conference or can be easily accessible through a website. The benefits of ePosters are that they help to extend the reach of posters to a wider audience, they can completely substitute traditional poster boards (to save space), they reduce paper use, and they can enhance the viewing of poster content (even view on personal mobile devices).

In terms of the overall process, there are step-by-step phases that help the organisers keep on track with the results: client briefs, forms, inviting your reviewers, collecting posters to the preparation for onsite and the final publication available for the public.

Therefore, the key factors that organisations or event organisers should keep in mind when using abstracts, are:

  • Understand the systems you are working with as well as the connectivity of that particular system to other systems, including ePosters or mobile apps. 
  • Keep your data clean. Make sure your subject lines are complete, making sure all the subsections are included, and valid. 
  • When you are building your programme, stay ahead of deadlines is essential as it takes time, effort and plenty of discussions.

To learn more about Abstractlogic, and the other products offered by Shocklogic, email: info@shocklogic.com

Our recap of Event Tech Live 2019

Event Tech Live took place on 6-7 November at the Old Truman Brewery on Brick Lane. We love coming to this trendy part of town, filled with street art and delicious food stalls (our team were very well-fed during the week)!

As third-time exhibitors, the Shocklogic team were excited to see how the show has really grown from 2018. This year, the stand-out trends for us were the arrival of 5G within events, event apps, AI, and service robots.

Our CEO, John Martinez shared some great free tech tools that every organisation out there could use. As an example, our team use Trello to stay organised, and have a visual overview of our upcoming events or tasks. Watch the full session back here.

Johnny D. Martinez, our Head of Marketing & Business Development, presented 2 sessions during the show. The first: “How tech can reduce stress and improve wellbeing”, was a panel with James Hitchen and Laura Capell-Abra. The second was: “Social media hacks: how to stand out and be heard”. As a top contributor on social media in our industry, Johnny shared some of his top tips with the audience. Watch the full session back here.

Lorena and Chitra from our team, attended the Women in Event Tech roundtable with Dahlia El Gazzar. They left feeling very inspired, after receiving advice like: “Persuasive communication is essential in the events industry. Be confident and clear with your answer. Nevertheless, seek out certifications in other fields – this will build credibility and resilience”

As Europe’s only dedicated show to event technology, we noticed attendees travelled from all over to attend.  We loved the feeling of diversity this year; diversity is very important to us as a company. Our team members are located not only across Europe but also in Latin America and even Australia. Our company-wide meetings that take place every Wednesday, now often start with “Hola, ¿Cómo Estás?”

Finally, we would like to finish this blog by thanking the incredible Event Tech Live team. Adam, Kizzy, Ella, Paul and James – you all go above and beyond to make everyone have the best possible show experience, and we love working with you. THANK YOU! See you next year 🙂

What we learnt at the FaceTime Exhibitor Masterclass

The Shocklogic team had the privilege of attending the FaceTime Exhibitor Masterclass on Friday, 1st November. It took place at the IET Savoy Place, an impressive venue, with a panoramic view of the London skyline. As frequent exhibitors, the Shocklogic team learnt a lot from packed agenda. Here are some of our top takeaways from the day.

Mike Stevenson, CEO and Founder of Thinktastic, discussed the importance of creating a fully-engaged exhibition space, involving all five senses and, establishing strong human connections. Mike mentioned “Smiling, or receiving a compliment, is a powerful facilitator to engage with people around you. People want to feel valued, they want to feel you care about them.” 

Top Tip: For an ultimate event experience, engage your attendees with all 5 sensory touchpoints: Smell (use scents that aligns with your brand), Sight (use visuals to drive engagement), Sound (use sound to add ambience), Taste (creates magical lure), and nevertheless, Touch (use appealing and informative product sheets that generate hot leads).

Rob Ellis, Founding Director of COG Research, stressed the necessity of implementing visuals into the exhibitor space. Rob mentioned “We are drawn to video and movement. People are more engaged when there is movement and a story behind it”.

Top Tip: Attendees switch from one mood to another during the exhibition, so attention-grabbers have become varied. Our brains use half of the energy of our body! Don’t make it hard for people, make it easy and you’ll be successful.

Charlie Le Rougetel, Founder of BIGTOP PR, highlighted “By sitting in the shoes of the person you’re trying to sell products to, it is very successful.” “People don’t buy what you do, they buy why you do it or why they should do it”.

Raoul Monks, Founder of Flume Training pointed out that 53% of clients buy products because of their sales experience. He also shared the book Start With Whyby Simon Sinek. The Shocklogic Team are big fans of this book, and have this ingrained into our company culture.

Top Tip: identity your why. What is your purpose, the cause or belief of your company. 

Find out more about FaceTime here.

7 things you can’t miss at Event Tech Live next week!

Event Tech Live is taking place on Wednesday 6th – Thursday 7th November 2019, at the Old Truman Brewery in London. Here are some of our tips to do at the show, and our top picks for what to do outside of the show. 

1. Visit Shocklogic’s stand: 1507

Have the chance to meet our team members including John, Johnny, Pritesh, Chitra, Maggie, Lorena and Xane! We would love to have a chat with you. So, don’t hesitate, register your place!

2. Have a 1-to-1 meeting with our team

Book a slot to guarantee a conversation!

First, make sure you register here: http://bit.ly/35CSYIt. Once you are registered, you can start networking either from your desktop or your phone:

  • Desktop: you can start networking with one of our representatives and schedule a meeting by following these steps.
  • Phone: download the “Meet @ ETL19” app and follow these steps.

3. Attend our educational sessions

Are you looking to expand your knowledge and learn more about tech tools, social media, and how to reduce stress in the workplace? Well, we have you covered!

John Martinez, our CEO will be presenting the session: “Get organised! The ultimate guide to free tech tools for your events”. 

Johnny D. Martinez will present a session about “Social Media Hacks: how to stand out and be heard”. 

Johnny will also be a part of a panel to discuss: “How Tech can reduce stress and improve wellbeing”.

4. Eat some delicious food

Event Tech Live is in the heart of Brick Lane, famous for its curry spots. We recommend The Monsoon for a mouth-watering meal. Spitalfields market is also a short walk from the show venue, and is a perfect lunch spot, with plenty of street food on offer.

5. Stroll on Brick Lane for a spot of vintage shopping

This area is packed full of vintage stores, and is the perfect place to rummage for that special find. We recommend Atika and Rokit 101.

6. Discover street art

Brick Lane is well-known for its colourful streets. For walls of street art, explore side alleys like Hanbury Street and Pedley Street.

7. Enjoy a well-deserved drink after the show

Long hours on the trade show floor are enough to wipe anybody out. Pop into The Commercial Tavern for a drink to unwind after the show. We suggest trying their incredible G&T’s.

That’s it from us, we can’t wait to see you next week!

“Event Technology Lunch and Learn” with Shocklogic and Team Belfast

The Shocklogic team hosted our very first Technology Lunch and Learn event with ICC Belfast and Visit Belfast, on Thursday, 10th October 2019. It was held at the Royal College of Physicians, in the beautiful Censors’ Room – the oldest room in the College (with original Spanish oak panelling dating back to 1674).

Designed with an attendee-centric approach, we invited our clients to submit questions beforehand, and express their uncertainties about tech-related topics.

Adam Parry, our friend and Editor/Co-Founder of Event Industry News and Event Tech Live, was invited to moderate the day. He shared his expertise and vast knowledge, and facilitated the discussion, centred towards current technology challenges in the events industry. Some of these challenges included automation, system integration and participant engagement.

Johnny D. Martinez, Head of Marketing & Business Development at Shocklogic, had an open discussion with the audience, sharing technology tips for email personalisation, gamification, and mobile apps.

Keeping up with and embracing the continuous changes in technology is clearly in the minds of event profs. Our industry is definitely accepting of the technological disruption. We need to keep evolving, and to adapt to trends – or risk being left behind!

Oonagh O’Reilly, Director of ICC Belfast displayed some great takeaways with the audience, from how to measure your campaigns with UTM parameters, to how to prioritise your marketing efforts based on data. Oonagh shared: “bring your team with you it’s not a revolution, it’s an evolution”.

We had some great feedback from the event, with attendees saying:

“It’s a really good idea to get a time out and invest in clients or potential clients or just share your knowledge”, taking into consideration that “You don’t see that often because we live in a world with so much competition where people don’t want to share their knowledge with you.”

“I think it worked very well, especially the digital side of things and I need to equip myself with the right set of skills to be able to interpret the data, in the right way.”

We look forward to hosting more of these events in the future!

Watch a video from the event here.

Written by Lorena Fasui

5 Reasons why you should be working for Shocklogic

1. We have a lot of experience

The Shocklogic family is made up of techies, event organisers, association experts and designers. We are constantly learning from each other, and pushing each other to grow. Our CEO, John has been in the industry for 30 years, so he is an incredible mentor!

2. We put our team first

One of our company values is “360 degrees of care”: we care about our team, customers, suppliers and partners. We make sure that we create an environment where people want to come to work every day.

3. Our clients are varied, and located across the globe

Our client base covers associations, PCOs, corporates, agencies, festivals and concerts. This means we get to experience all types of events, and have many opportunities to travel. 

For example, Johnny from our team recently spoke at Event Lab in Colombia; we just returned from Denmark to support the ESOT Congress; and we are currently preparing to travel to India for the 50th Union World Conference on Lung Health.

4. We are diverse

In our London offices alone, we have team members that originally come from Venezuela, Mexico, India, Romania, Lithuania, Australia, Japan, and Nepal to name a few. Our potluck days (when we all bring a dish from our home country) are pretty spectacular – with homemade momos, potato pancakes, samosas, and empanadas!

5. We like to have fun

We work hard, but remember that we need to wind down sometimes! Our Summer Party in London this year was an incredible boat ride along the Paddington canals with GoBoat, and we always have “First Fridays” drinks each month.

Like what you hear? Contact hr@shocklogic.com to find out about our current job vacancies.

What we learnt during Event Wellbeing Week 2019

#EventWell19 – Event Wellbeing Week took place on Monday 16th – Friday 20th September, 2019. This year, the campaign message was #itsoknottobeok. The Shocklogic team participated in various events throughout the week, to learn more about the importance of both mental and physical care in our industry.


Official EventWell Opening Breakfast

We kicked off the week by attending the official #EventWell19 Opening Breakfast at Bottletop, a beautiful venue that supplies artisanal craftsmanship and sustainable design.

During the event, director of EventWell.org, Helen Moon, highlighted the importance of well-being and self-care in an industry where missed deadlines, overloaded work and forgotten details are considered critical breaking points.

Mark Maher, Sales and Marketing Director at Boulevard Events mentioned: “When it comes to stress, it is important to develop coping mechanisms which give people the ability to look after themselves”. Mark shared initiatives such as free, nutritional lunches for his employees or making a genuine connection with your colleague – this can generate acceptance and a better environment in the workplace.

Katy Johns, Director at Powwow Events, stated: “positivity breeds productivity” – flexible working can really help wellness. Giving people the freedom to work remotely can really help productivity, “a happy worker is a good worker”.

Other initiatives such as bringing your dog to work, fruit bowls, birthdays off, and acknowledging the efforts and achievements of your team members can increase development and productivity to your employees.

Katherine Bowden, account director at Banks Sadler and trustee of The Matt Palmer Trust, revealed the truth about the events industry – it’s not a 9 to 5 job, but it is important to prioritize your needs and make time for yourself.

Venues + Events Live

The Shocklogic team rounded off the week with a visit to Venues + Events Live, where we were treated to an afternoon of self-care. Experts shared their stories on how they implemented self-care in their daily lives.

The events industry seems to be a relentless rollercoaster juggling simultaneous tasks, tight deadlines and constant meeting requests.

Mel Noakes, The Self-Care Coach explained that “event professionals tend to be high achievers and aim for perfectionism which leads to overwork”. However, the perplexing thing about the cult of overwork is that, as we’ve all known, long hours and the rush of “getting things done” diminish both quality and productivity.

“If you look for work-life balance, you will fail”. It’s all about space, rather than balance. It’s about what it is important for you, and what you want to prioritise. 

We ended the day with a session of breathing exercises hosted by The Breath Guy where we learnt different techniques of how to “breath correctly” and how these can benefit us physically, mentally and emotionally.

Shocklogic EventWell campaign

If you missed our team videos, discussing “Wellbeing in the workplace”, you can find them below:

#EventWell19 – Event Wellbeing Week

The Shocklogic Team is very excited to take part in #EventWell19 this week! Offering ample opportunities to spread awareness about wellbeing, physical and mental health, the campaign “#itsoknotobeok” aims to influence event professionals to understand the negative impact that pressure and stress have on their overall being.

The pressure that event professionals face is undoubtable. Ranked as the 5th most stressful career, and with a 40% work-related illness reported in the UK, the stress levels can lead to unproductivity and performance issues.

Helen Moon, CEO and Founder of EventWell.org, will share her vast knowledge and experience this week at Venues+Events Live on the importance of self-care and wellbeing in a world amplified by overloaded work and high-expectations.

Helen mentions, “Feeling stressed and overloaded is common in the events industry, but I believe a high number of mental health cases can be treated with self-care”.

So, we’ve asked our Shocklogic Team, how they make sure to avoid high-stress levels and anxiety:

We practice 15 minutes of mindful meditation:

Head of Marketing & Business Development, Johnny D. Martinez, states: “we believe that mindfulness can train the brain in avoiding harmful habits, clear your head while reconnecting with the present moment”. For four years now, every Wednesday, the Shocklogic team gets together to join a mindfulness session. Using Zoom web conference, even our remote team from all around the world joins in!

We encourage open communication in the workplace:

It is human to feel anxious and overstressed when tight deadlines are approaching. However, it is important to switch off from work when is needed. Our Business Development Coordinator, Chitra Ram, shares with us “It’s ok not to be ok, we recognise this here. So, take a moment, go meditate in the corner if you have to, get lots of sleep when you need it. I tend to check in on my colleagues, if there’s anything that they want to talk about, we can take a minute, go to the kitchen, have a chat and see what’s going on with them.”

We have a company counsellor:

We all have bad days and want to share our thoughts with someone. The lack of support and communication may lead to questioning our confidence and motivation. So, our company counsellor is a valuable asset that helped out many of our colleagues. “When I first started, I didn’t know how the work will be like. I feel like they helped me get through barriers I’ve been stuck on” commented Xane, Digital Marketing Associate.

There’s no doubt we all have busy lives, but if you take a minute break, enjoy a snack, and have a little chat with your colleague, as EventWell has said: “We can take the world by storm”.

Our company values: 360 degrees of care

At Shocklogic, we define ourselves as a value-centred company. These values make sure we stay motivated and help our employees reach their full potential.

One of our company values is “360 degrees of care: we care about our team, customers, partners and suppliers.”

Our CEO and Founder, John Martinez believes that the most important job is to create an environment where people want to come to work every day. The number of employees experiencing stress-related issues has increased rapidly over the past decade. So, the question is, how do we make sure that we are taking care of the people that we work with? How do we put our team first?

Often organisations strive to evaluate and guide their employees through constant improvement, however, they do miss the essence of the process. They do not focus on the whole person. With stronger communication, we can increase productivity, and decrease stress levels.

We are well aware that the events industry is one of the most stressful industries out there. So we started implementing weekly “scrums”, where our entire company comes together (even all of our remote team members) and shares what we have been up to over the past week. At the end of these scrums, which take place every Wednesday, we all practice 15 minutes of mindful meditation. We often have 50 team members logged in at once, all taking time for themselves – together. Why? Why would you not take 15 minutes break just to relax, and free your mind from all the stress?

As well as offering encouragement to our team members, we also have a counsellor as part of our HR team. Team members are welcome to book sessions and discuss any issues (work-related or personal). And believe me, they truly enjoy having a chat with him!

Our CEO says “What I’m passionate about is to see the people that I work with, grow and bloom. This is why I get out of bed every morning, this is what fuels me and gives me the energy to come out again and again”.


Our recap of The Meetings Show 2019

The Meetings Show is one of the main events in the Shocklogic calendar. This year, the show took place on 26-27th June. Over these 2 days, London Olympia was filled with over 4,500 meeting professionals, who created a very special buzz on the show floor. 


As long-time exhibitors of the show, we can confirm that 2019 has been our best year yet. With many pre-booked appointments, and great footfall, we managed to go above and beyond our targets. We also welcomed our own Hosted Buyer Group to the show, who had a wonderful experience.


In previous years, our team have always contributed to the educational programme, and this year was no exception. We know how important it is to share views and knowledge within our industry. 


Our CEO and Founder, John Martinez, spoke in 3 sessions on day 1 of the show. The first was “Sustainability on trial – who will you side with?”. This hilarious and dynamic courtroom debate also featured Guy Bigwood, Samme Allen, Barbara Calderwood, and Elif Balci Fisunoglu. The prosecution presented a case that it is the responsibility of clients to take action to make their events more sustainable. The defense argued that it is the responsibility of the suppliers and destinations



At around lunch time, John presented a campfire on “Building the perfect programme”. A great discussion took place on how to create the most streamlined abstract management process, from submission and evaluation, to publishing and distribution. 



Lastly, John’s afternoon session “Great leadership” took place, and we think this has been one of the most successful sessions John has had to date. John reminded the audience that you must have a clear vision, and share your passion for what you do, to motivate and inspire your team. We believe that there is no more work-life balance, it is all about “Life-working”.



Our Head of Technical Support & Development, Pritesh Mawdia, presented his own session: “Get organised: the ultimate guide to free tech tools for your events”. The audience was keen to learn about all of the tools we used as a company, and left with a list of different apps and software solutions to enhance their events.



Finally, on day 2 of the show, Johnny D. Martinez, our Head of Marketing & Business Development, presented “Let’s get social”. Attendees came away with more knowledge on how to boost their social media and content marketing, and an understanding of the power of influencers.



So that’s a wrap for another year at The Meetings Show – we hope to #MeetYouAtTheShow again next year!


by Xane Richards, Digital Marketing Associate, Shocklogic

What We Learnt at EventHuddle’s “Social Media for Events”


The Shocklogic Team recently attended EventHuddle’s “Social Media for Events” on Wednesday 29th May, at 1 Wimpole Street. It was the perfect session for anyone actively trying to grow their social media presence. Attendees were eager to absorb all vital tips and tricks that were shared.


The panel featured Ryan Curtis Johnson, Essi Nurminen, Darren Struwig and Kevin Jackson, who moderated the session. It was interesting to hear how various experts in the events industry tackle social media. With new platforms emerging every year, it is getting harder for businesses to keep up and identify which ones they should be using, to maximise brand exposure.




Our key takeaways from the session:

  1. It is important to accept change, and to learn to adapt to new trends.
  2. Influencer marketing is becoming a powerful medium. Building relationships with the top influencers in your industry is crucial.
  3. Influencers have the power to bring attention to your brand, expanding your audience.
  4. The quality of your content is much more important than the quantity. 
  5. Marketing used to be what you told people, now it’s what you can do for people.

Find out more about EventHuddle’s upcoming events here.


Written by Xane Richards, Digital Marketing Associate, Shocklogic

IMEX Frankfurt is around the corner!


IMEX Frankfurt will take place at the Messe Frankfurt from 21-23 May, 2019. This year, we are honoured to be selected again for the educational programme, and will be hosting 2 sessions.


John Martinez, our CEO and Founder, will be talking about “The art of conference programming: all you need to know about abstract management”. We all know hosting a successful conference or meeting is no walk in the park. Managing different abstract ideas coming from various speakers from across the globe further adds to the mountain of tasks. Selecting the right speakers is crucial, that’s why this session is a must for you. Catch John on Thursday 23rd May, from 11:30 at stand D777.


Our Head of Marketing and Communications, Johnny D. Martinez, will also be sharing “Social media hacks: how to stand out and be heard. Learn about content marketing and how to grow your social media presence from the perspective of a millennial. Get inspiration from our previous case studies. Learn about the power of an influencer in marketing and the way to make sure you are surrounded with the right people for successful engagement. Join Johnny on Thursday 23rd May, from 10:30 at stand 9550.




If you miss one of our sessions, you will find us at the Association Evening, ICCA Member Networking Reception (Wednesday 22nd May @15:00, stand A500), FRESH Dinner, and the Meeting Design Institute Happy Hour (Wednesday 22nd May @16:30, stand D777).


We hope to see you in Frankfurt!


To make an appointment with the Shocklogic team, drop a line to marketing@shocklogic.com


Written by Xane Richards

The Festivalisation of Events

Shocklogic has played an active role in the events industry for over 20 years. This has given us a diverse look into how events in different sectors are executed, highlighting both the similarities and differences. One common trend that we have noticed recently, is that “festivalisation” seems to be appearing across all event sectors.

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Festivalisation is incorporating elements of the festival experience, into events. This can give serious topics, such as medical research, a new lease of life, boosting the excitement surrounding the entire life cycle of the event. A big contributor to the online hype of an event comes down to social media, through posts, videos and images.

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This phenomenon within our industry has come about largely due to the changing demographics of the delegates attending events each year. As the workforce in most organisations is becoming younger and younger, the market needs to make sure they appeal to them. Around 40% of events professionals fall within the millennials category, and they’re helping to bring about the revolution of tech at various types of events, a new era of social media marketing and creating experiences. Younger people tend to attend events to feel more part of the community and enrich themselves with the education that is on offer. The workforce for events globally is only getting younger, and so organisers in all sectors will need to keep up!

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Another notable factor of festivalisation is that it is helping people to leave the office, and immerse themselves in an entire day away. Side events really support this, with more and more conferences offering breakfast seminars, chairman lunches and networking drinks. These side events help organisers to tempt delegates, making it hard for them to say no. They would miss out on the experiences they could have, the people they could meet, and the sessions they could learn from. Festivalisation has become a creative strategy to generate FOMO among your attendees.

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Creating post-event engagement is possibly one of the most important elements of festivalisation, with many organisers struggling to keep their audiences entertained between events. Festivals are experts at doing this, resharing videos and pictures from the event that their attendees can get involved with. The key element comes in when the attendees begin to share their personal experiences, using the event hashtag. The fans create a stream of moments that can be shared with everyone. By creating an experience at your event, you then make it worth sharing for your delegates across all their platforms. Making sure you provide “Instagram-worthy” photo opportunities, by having visually pleasing displays throughout the event, increases the chances for a “Throwback” post to your event!

Embracing festivalisation means:

1. Creating experiences that allow people to interact across “arenas” and
2. Designing engaging content that audiences receive from a variety of “performances”

To learn more about how Shocklogic can help introduce festivalisation into your next event, email us at info@shocklogic.com.

Written by Scarlett Clarke, Shocklogic

A trip down memory lane: Shocklogic at Confex

Here at Shocklogic, we’re big fans of International Confex – so much so we’ve been involved with the show for over a decade! Confex is one of the biggest trade shows for the meetings and events industry in the UK, and one of our biggest events in our calendars each year. As well as exhibiting and sponsoring, our team also get involved with the educational programme, by sharing our industry knowledge.
Here we take a look back at some of our favourite moments from shows gone by:


Our Head of Marketing and Business Development, Johnny D. Martinez at the Shocklogic stand in 2014. Remember when iPhone 4’s were the latest technology?



Our CEO, John Martinez, with the Shocklogic team at the stand during the 2015 show.



We meet so many new and exciting people every year at Confex. Many of our current clients and partners we’ve met on the show floor, and even some team members too!



John Martinez’ sessions have grown each year, with new content attracting bigger audiences. Here he is in 2017, preparing for a session.



Last year Johnny D. Martinez joined other social media experts and Conference News, to share their knowledge and answer questions from the audience.



We can’t wait to return to International Confex this year. Make sure you visit the team at Stand O4C.


For more information on Shocklogic, contact us at info@shocklogic.com, or give us a call on +44 (0) 207 326 0286.

NCRI Congress 2018 Case Study: The ePoster Viewer

One of Shocklogic’s most exciting new products is our ePoster Viewer. It is used at scientific conferences to display abstracts and posters containing research to display around the event. Even those that are not being presented, can be displayed through this system!

The technology is an alternative to the technique of printing paper posters, and having them physically available in one place. ePosters save time, and are more environmentally friendly.


I spoke to Alin Ungureanu, a member of our software development team, to find out more about the process of creating one of these systems for a recent event: The National Cancer Research Institute (NCRI) Congress 2018 in Glasgow.

Can you tell more about the function of an ePoster Viewer?
Not only is the system great for saving paper, but is allows for more abstracts and research to be shown at an event. As the information is condensed on one system it’s not overwhelming for the attendees and is accessed in an easily digestible way. Delegates can also rate the research and retrieve the contact information of the author, should they have any queries about the posters.

What is the process in building one?
First I built a controller, which is used to retrieve the information stored on the system. So this holds the posters, the authors details… everything you see!

I then created the blade files, so the icons, images, titles, all the structural elements of the viewer. This also includes the functionality of the viewer so all the hyperlinks on the pages and the ‘back to the top’ arrow which appears when a delegate has scrolled to the bottom of the page, allowing them to be taken back to the top once pressed.

The next stage was then testing. This included a variety of screen sizes to ensure optimisation.


Any other notable features?
NCRI had requested that the date time and location of the presentation for specific posters be displayed on the viewer. As this isn’t something we normally do on the viewer, this was developed as a bespoke feature.

How did everything go once the systems were up and running onsite?
This was a BIG event. There were over 1,500 registered attendees, 204 exhibitors and a total of 239 ePosters on our system! Over the 3 days of the event, the ePosters were a great success.


This was your first major development for Shocklogic! What are your thoughts on it?
It went really well! I couldn’t have done it without the support and guidance of the team, but I really learnt a lot. It was great to be given this responsibility and I enjoyed the challenge – I can’t wait for the next one!

EventHuddle Tackles SEO: “We need to learn to speak the language of our customers!”

Shocklogic are frequent attendees of the Eventhuddle series, a morning of events-based education for the whole spectrum of #eventsprofs. These events allow us to stay up to date with the latest trends and hot topics, getting new insights of our industry from a range of different speakers and attendees. We participate not only for our own educational benefit, but to seek to better our advice for our clients.

The most recent EventHuddle took place at 1 Wimpole Street, on 22nd November 2018. It was titled “SEO for Events: Delivering growth without the headache”, and was based around Search Engine Optimisation. This topic focuses on how to make your website content relevant to your target audience, how your attendees can find you, and how it actually works. Kevin Jackson (EITM) moderated the session, whilst the speakers Lloyd Black (UBM), Al Valentini (Grant Tree) and Kelvin Newman (Brighton SEO), provided us with a great insight into SEO as a tool.

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Here are some of our takeaways from the session:

SEO explained
SEO is essentially how a search engine lists webpage results based on its relevance. This is not only based on the webpage names, but on the content of the pages. In the previous 10 years, this has become increasingly more relevant in communicating your product and services to your potential and current clients and attendees.

Effectively using SEO
To fully utilise SEO, you need to research into the type of language your clients are using. Then you can incorporate this into your website and attract more potential clients. It’s all about identifying who you want to sell to and recognising how they describe what you do. In a lot of cases this means avoiding bespoke terminology! It’s pointless if your target audience can’t find your website in the first place. A good place to start is by creating a consistency of key terms and phrases across your social media channels and website. This effectively educates your target audience on your type of language and how they can best find you.

During the session, Linkbuilding was mentioned as a really good way of driving traffic to your website. The best way to go about this is to have insite third party endorsements. Any site that mentions your product, service or brand can see an opportunity to add a link back to your site. It’s a great idea to set up google alerts so you don’t miss any time you’re mentioned.

FAQ Pages
It was also noted that an FAQ page is a great way to store all those keywords, phrases and questions that can lead your clients and potential clients to your website. It is also down to you have to call to actions across this page, leading the visitor to a purchase or the key information page their search links to.

Search engines
It’s key to remember that the search engine used does not affect SEO – even though the tool is different, the user is what matters and their habits stay the same online. There is a wide variety of search engines available to everyone who uses the internet, these include Facebook, Youtube, Google, and the list goes on!

This edition of EventHuddle was extremely helpful, and we look forward to the next one! For more information, visit: https://www.eventhuddle.co.uk/

Past, present, future: Shocklogic at the M&IT Awards

Shocklogic is very excited for the M&IT Awards, coming up in March 2019. The M&IT awards are one of the event industry’s biggest and most prestigious recognition programmes. Here’s a look back on our involvement in previous years, and what we have to look forward to in 2019!


We were blown away about being shortlisted in our first year of applying! To be considered was a great honour.



Being shortlisted for a second year in a row was amazing! We hardly expected to be considered twice in a row.



This year, at the 2018 awards ceremony we placed as the Bronze Winners! We were also sponsors of ticketing and scanning during the awards ceremony itself.



This year we are the official ticketing sponsor again, and are very excited to be shortlisted as Best Event Provider. We would LOVE to win the gold this year, and to do this, we need your vote.

Place your vote for Shocklogic by simply following this link: http://bit.ly/2Qgyspv, scrolling down to category ‘N’ and entering ‘Shocklogic’. By voting you’ll be automatically entered into The M&IT prize draw to win a 9 night trip to Thailand, courtesy of M&IT! To learn more about this once in a lifetime experience, visit the M&IT website here: http://bit.ly/2QjQGGL

Thank you in advance, and we will see you at the awards!

EventLAB: Tech, Creativity and Values

EventLAB by Hire Space, offers a two-day programme of cutting-edge insights, skill enhancing opportunities and fresh inspiration for the event planning journey. As we work so closely with planners, the Shocklogic team went along to indulge ourselves in the education on offer.

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We first attended a (packed!) talk by The Department’s Creative Director, Hamish Jenkinson who was accompanied by a member of the creative team. The self titled world’s first immersive agency, provides an experience for attendees. They spoke about how planners can incorporate immersive technologies into their B2B events. Showcasing work with their previous clients such as Lexus and FIFA, they demonstrated how events can fully utilise VR, AR and MR technologies to produce world class experiences that put the attendee in the centre. For example, at the Lexus event they transformed the lives of the participants into an A lister, giving them the hollywood treatment showering them with paparazzi and providing the flash car.

We also attended one of the workshops on offer, ‘The Psychology and Practice of Values: Turning your clients into raving fans’ With Alan Williams from Service Brand Global. The session was focused on the promotion of values within a company being the new selling point, what converts customers into loyal clients. He gave examples of Fairtrade having rocketing sales from 2015. What’s unique about Fairtrade is they market purely based on their values of providing a fair wage to the producers of their goods. This in turn prevents them from being exploited by larger corporations in the food industry. As society changes to be more ruthless in uncovering those who have bad morals, it’s important for all businesses to practice what they preach in order to maintain the status of their loyal clients.

We at Shocklogic take our values very seriously and introduce all of our potential clients to them through the initial meetings we have. It’s important not only from a business perspective, but a humanitarian one!

EventLAB provided some great education throughout our visit and we left feeling inspired by what we had learnt! Boosting our enthusiasm for our emphasis on values and morality and inspiring us to provide the best experience for our clients and their attendees.

For more information, visit: https://eventlab.online.

Meet Shocklogic at IMEX America!

Although it seems like IMEX in Frankfurt has just ended, IMEX America in Las Vegas is only round the corner!

Whilst we’re busy preparing for the week ahead, check out how you can catch the Shocklogic team throughout the week:


We’ll be at Booth F2571 with the Meeting Design Institute throughout the show, make sure you book an appointment with us: http://bit.ly/2O4dT1c.

Our Head of Marketing and Business Development, Johnny D. Martinez will be holding various sessions:


Catch us at Smart Monday and the Association Evening for pre-IMEX networking. We’ll also be attending the MPI Foundation Rendezvous. To explore the networking and activity opportunities take a look at the IMEX website: http://bit.ly/2OC7Elt.

To learn more about how to catch up with us at the show contact marketing@shocklogic.com or book an appointment through the portal: http://bit.ly/2O4dT1c.