Our Top Tips for Confex 2020!

International Confex is nearly upon us! Don’t miss it on Tuesday 25th and Wednesday 26th February. 

The Shocklogic team will be exhibiting at stand J02C, and we are super excited to be at the brand new venue, Excel London. Here are our top tips for the show.

Add these speaker sessions to your diary

This year we have Shocklogic’s John Martinez, Johnny D. Martinez, and Pritesh Mawdia representing team orange on stage, all on day 1 of the show.

John will be joined by Bernadette Palombo and Juliet Tripp, to share “Top tips & tricks to weave wellness into your event life”.

Pritesh will be joined by Judy Elvey to discuss “Tech for sustainable events”.

Johnny will be joined by Nick Morgan and Martin Fullard to discuss “Festivalisation: creating the ultimate multi-sensory event experience”.

Win prizes at our stand

Spin our prize wheel, and try your luck! We will have lots of tech and sweet treats available to win.

Register for the EventHuddle sessions

We have been long-time attendees of the EventHuddle sessions, and these will be no exception! Make sure you secure your free place below:

Support the “Women in Event Tech” meetup

We will have Maggie Bruk, Lorena Fasui and Diana Zarate from our team, all attending this event. It will take place on Tuesday 25th February at 3pm, on stand ETL 5.

With over 300 exhibitors, 100 speakers, and over 7,700 #eventprofs attending, you won’t want to miss this year’s Confex (make sure you register for free on their website).

See you there!

2019 Wrapped

With Christmas around the corner, we wanted to look back and reminisce about our achievements from the year. As an event management software company, we’ve reached new milestones and learnt new things along the way. Let’s look back together on what we’ve accomplished in 2019, and celebrate our common purpose to drive change in the events industry!


We won silver for the “Best Event Provider” at the M&IT Awards

We’ve been part of the M&IT Awards for many years now,  which are one of the event industry’s biggest and most prestigious recognition programmes. This year, we won Silver for Best Event Provider! Woohoo!



We provided products and services to clients all around the world

From large scale conferences and congresses to immersive festivals and concerts, this year was a blast!

We’ve travelled around the world from Europe, Latin America, Australia to Asia and supported spectacular events.

To give you some examples of our milestones, we processed 3,447 registrations and 1,788 abstract submissions at the 19th Congress of the European Society for Organ Transplantation in Copenhagen. We also processed 3,577 registrations, with delegates from 119 countries, at the 50th Union World Conference on Lung Health in Hyderabad, India.



We received amazing testimonials from our clients

One of our company’s values is “win-win, or no deal”, so we want to ensure that all of our clients are happy and are receiving the best products and services. Here we have a client testimonial video from Gabrielle Mouterde, from the International Society of Ultrasound in Obstetrics and Gynecology.


We expanded our team globally

We really believe in diversity within our organisation, therefore we have team members from all around the world. In our London office alone, we have 20 different nationalities, that speak more than 10 different languages. Isn’t that amazing? From places like Spain, the Netherlands, Romania to the other side of the globe in Mexico or Australia, and back to Ghana, our team is composed of a mix of cultures and languages. Here’s a small part of our team 🙂



We are a family

We love gathering to celebrate our accomplishments. Before everyone breaks for Christmas, we had a team party in our London office. We even filmed “The 12 days of Shocklogic Christmas”, watch it here:



Wishing you all the best for the holiday season! Thank you for all of your support in 2019, let’s make 2020 even better! 

The art of conference programming, including abstract management

Shocklogic has played an active role in the events industry for over 20 years, providing innovative technology solutions for events, meetings and members.

Technology in recent years has gained domination and had a major part to play in the growth, development and feasibility of many events. With the new technological trends, and mind-boggling innovations paving the industry, it’s no wonder that there has been a huge evolution. With technology, the possibilities are endless.

An example of a piece of software that Shocklogic has developed is “Abstractlogic”. Abstractlogic is a complete solution for online speaker and programme management, specifically tailored for large and complex event programmes. 

By definition, an abstract is a summary of the contents of a book, article or speech. Hence, abstracts allow event organisers to crowdsource scientific content with an efficient overall process.

The Abstractlogic solution enables organisations to manage the overall abstract management process, from collecting submissions, to publishing final selections into an agenda. Thus, event organisers are able to fill their event agendas with the most compelling content as well as infuse the event with rich and targeted speaker sessions.

One of the keys to abstract management is being proactive and standing ahead of the game. It is essential to understand the process of setting up the system as well as the type of content required from the questions you want to ask, how many characters can the abstract be, the title length, or whether you are allowed to upload images or any other files.

An example of a case study where Shocklogic provided “Abstractlogic” is the European Society for Organ Transplantation (ESOT) 2017 Congress. The ESOT Congress received more than 100 sessions, 900 oral slots, and 1,830 abstracts, with 1,200 abstracts submitted in the final 24 hours (70%). This proves that the amount of resources required in an online system needs to be flexible, feasible and scalable.

Another module of the Abstractlogic system is ePosterlogic, used for ePoster management. E-posters are an electronic method of displaying traditional paper posters, that can be viewed in a networking area of a conference or can be easily accessible through a website. The benefits of ePosters are that they help to extend the reach of posters to a wider audience, they can completely substitute traditional poster boards (to save space), they reduce paper use, and they can enhance the viewing of poster content (even view on personal mobile devices).

In terms of the overall process, there are step-by-step phases that help the organisers keep on track with the results: client briefs, forms, inviting your reviewers, collecting posters to the preparation for onsite and the final publication available for the public.

Therefore, the key factors that organisations or event organisers should keep in mind when using abstracts, are:

  • Understand the systems you are working with as well as the connectivity of that particular system to other systems, including ePosters or mobile apps. 
  • Keep your data clean. Make sure your subject lines are complete, making sure all the subsections are included, and valid. 
  • When you are building your programme, stay ahead of deadlines is essential as it takes time, effort and plenty of discussions.

To learn more about Abstractlogic, and the other products offered by Shocklogic, email: info@shocklogic.com

Our recap of Event Tech Live 2019

Event Tech Live took place on 6-7 November at the Old Truman Brewery on Brick Lane. We love coming to this trendy part of town, filled with street art and delicious food stalls (our team were very well-fed during the week)!

As third-time exhibitors, the Shocklogic team were excited to see how the show has really grown from 2018. This year, the stand-out trends for us were the arrival of 5G within events, event apps, AI, and service robots.

Our CEO, John Martinez shared some great free tech tools that every organisation out there could use. As an example, our team use Trello to stay organised, and have a visual overview of our upcoming events or tasks. Watch the full session back here.

Johnny D. Martinez, our Head of Marketing & Business Development, presented 2 sessions during the show. The first: “How tech can reduce stress and improve wellbeing”, was a panel with James Hitchen and Laura Capell-Abra. The second was: “Social media hacks: how to stand out and be heard”. As a top contributor on social media in our industry, Johnny shared some of his top tips with the audience. Watch the full session back here.

Lorena and Chitra from our team, attended the Women in Event Tech roundtable with Dahlia El Gazzar. They left feeling very inspired, after receiving advice like: “Persuasive communication is essential in the events industry. Be confident and clear with your answer. Nevertheless, seek out certifications in other fields – this will build credibility and resilience”

As Europe’s only dedicated show to event technology, we noticed attendees travelled from all over to attend.  We loved the feeling of diversity this year; diversity is very important to us as a company. Our team members are located not only across Europe but also in Latin America and even Australia. Our company-wide meetings that take place every Wednesday, now often start with “Hola, ¿Cómo Estás?”

Finally, we would like to finish this blog by thanking the incredible Event Tech Live team. Adam, Kizzy, Ella, Paul and James – you all go above and beyond to make everyone have the best possible show experience, and we love working with you. THANK YOU! See you next year 🙂

What we learnt at the FaceTime Exhibitor Masterclass

The Shocklogic team had the privilege of attending the FaceTime Exhibitor Masterclass on Friday, 1st November. It took place at the IET Savoy Place, an impressive venue, with a panoramic view of the London skyline. As frequent exhibitors, the Shocklogic team learnt a lot from packed agenda. Here are some of our top takeaways from the day.

Mike Stevenson, CEO and Founder of Thinktastic, discussed the importance of creating a fully-engaged exhibition space, involving all five senses and, establishing strong human connections. Mike mentioned “Smiling, or receiving a compliment, is a powerful facilitator to engage with people around you. People want to feel valued, they want to feel you care about them.” 

Top Tip: For an ultimate event experience, engage your attendees with all 5 sensory touchpoints: Smell (use scents that aligns with your brand), Sight (use visuals to drive engagement), Sound (use sound to add ambience), Taste (creates magical lure), and nevertheless, Touch (use appealing and informative product sheets that generate hot leads).

Rob Ellis, Founding Director of COG Research, stressed the necessity of implementing visuals into the exhibitor space. Rob mentioned “We are drawn to video and movement. People are more engaged when there is movement and a story behind it”.

Top Tip: Attendees switch from one mood to another during the exhibition, so attention-grabbers have become varied. Our brains use half of the energy of our body! Don’t make it hard for people, make it easy and you’ll be successful.

Charlie Le Rougetel, Founder of BIGTOP PR, highlighted “By sitting in the shoes of the person you’re trying to sell products to, it is very successful.” “People don’t buy what you do, they buy why you do it or why they should do it”.

Raoul Monks, Founder of Flume Training pointed out that 53% of clients buy products because of their sales experience. He also shared the book Start With Whyby Simon Sinek. The Shocklogic Team are big fans of this book, and have this ingrained into our company culture.

Top Tip: identity your why. What is your purpose, the cause or belief of your company. 

Find out more about FaceTime here.

7 things you can’t miss at Event Tech Live next week!

Event Tech Live is taking place on Wednesday 6th – Thursday 7th November 2019, at the Old Truman Brewery in London. Here are some of our tips to do at the show, and our top picks for what to do outside of the show. 

1. Visit Shocklogic’s stand: 1507

Have the chance to meet our team members including John, Johnny, Pritesh, Chitra, Maggie, Lorena and Xane! We would love to have a chat with you. So, don’t hesitate, register your place!

2. Have a 1-to-1 meeting with our team

Book a slot to guarantee a conversation!

First, make sure you register here: http://bit.ly/35CSYIt. Once you are registered, you can start networking either from your desktop or your phone:

  • Desktop: you can start networking with one of our representatives and schedule a meeting by following these steps.
  • Phone: download the “Meet @ ETL19” app and follow these steps.

3. Attend our educational sessions

Are you looking to expand your knowledge and learn more about tech tools, social media, and how to reduce stress in the workplace? Well, we have you covered!

John Martinez, our CEO will be presenting the session: “Get organised! The ultimate guide to free tech tools for your events”. 

Johnny D. Martinez will present a session about “Social Media Hacks: how to stand out and be heard”. 

Johnny will also be a part of a panel to discuss: “How Tech can reduce stress and improve wellbeing”.

4. Eat some delicious food

Event Tech Live is in the heart of Brick Lane, famous for its curry spots. We recommend The Monsoon for a mouth-watering meal. Spitalfields market is also a short walk from the show venue, and is a perfect lunch spot, with plenty of street food on offer.

5. Stroll on Brick Lane for a spot of vintage shopping

This area is packed full of vintage stores, and is the perfect place to rummage for that special find. We recommend Atika and Rokit 101.

6. Discover street art

Brick Lane is well-known for its colourful streets. For walls of street art, explore side alleys like Hanbury Street and Pedley Street.

7. Enjoy a well-deserved drink after the show

Long hours on the trade show floor are enough to wipe anybody out. Pop into The Commercial Tavern for a drink to unwind after the show. We suggest trying their incredible G&T’s.

That’s it from us, we can’t wait to see you next week!

“Event Technology Lunch and Learn” with Shocklogic and Team Belfast

The Shocklogic team hosted our very first Technology Lunch and Learn event with ICC Belfast and Visit Belfast, on Thursday, 10th October 2019. It was held at the Royal College of Physicians, in the beautiful Censors’ Room – the oldest room in the College (with original Spanish oak panelling dating back to 1674).

Designed with an attendee-centric approach, we invited our clients to submit questions beforehand, and express their uncertainties about tech-related topics.

Adam Parry, our friend and Editor/Co-Founder of Event Industry News and Event Tech Live, was invited to moderate the day. He shared his expertise and vast knowledge, and facilitated the discussion, centred towards current technology challenges in the events industry. Some of these challenges included automation, system integration and participant engagement.

Johnny D. Martinez, Head of Marketing & Business Development at Shocklogic, had an open discussion with the audience, sharing technology tips for email personalisation, gamification, and mobile apps.

Keeping up with and embracing the continuous changes in technology is clearly in the minds of event profs. Our industry is definitely accepting of the technological disruption. We need to keep evolving, and to adapt to trends – or risk being left behind!

Oonagh O’Reilly, Director of ICC Belfast displayed some great takeaways with the audience, from how to measure your campaigns with UTM parameters, to how to prioritise your marketing efforts based on data. Oonagh shared: “bring your team with you it’s not a revolution, it’s an evolution”.

We had some great feedback from the event, with attendees saying:

“It’s a really good idea to get a time out and invest in clients or potential clients or just share your knowledge”, taking into consideration that “You don’t see that often because we live in a world with so much competition where people don’t want to share their knowledge with you.”

“I think it worked very well, especially the digital side of things and I need to equip myself with the right set of skills to be able to interpret the data, in the right way.”

We look forward to hosting more of these events in the future!

Watch a video from the event here.

Written by Lorena Fasui

5 Reasons why you should be working for Shocklogic

1. We have a lot of experience

The Shocklogic family is made up of techies, event organisers, association experts and designers. We are constantly learning from each other, and pushing each other to grow. Our CEO, John has been in the industry for 30 years, so he is an incredible mentor!

2. We put our team first

One of our company values is “360 degrees of care”: we care about our team, customers, suppliers and partners. We make sure that we create an environment where people want to come to work every day.

3. Our clients are varied, and located across the globe

Our client base covers associations, PCOs, corporates, agencies, festivals and concerts. This means we get to experience all types of events, and have many opportunities to travel. 

For example, Johnny from our team recently spoke at Event Lab in Colombia; we just returned from Denmark to support the ESOT Congress; and we are currently preparing to travel to India for the 50th Union World Conference on Lung Health.

4. We are diverse

In our London offices alone, we have team members that originally come from Venezuela, Mexico, India, Romania, Lithuania, Australia, Japan, and Nepal to name a few. Our potluck days (when we all bring a dish from our home country) are pretty spectacular – with homemade momos, potato pancakes, samosas, and empanadas!

5. We like to have fun

We work hard, but remember that we need to wind down sometimes! Our Summer Party in London this year was an incredible boat ride along the Paddington canals with GoBoat, and we always have “First Fridays” drinks each month.

Like what you hear? Contact hr@shocklogic.com to find out about our current job vacancies.

What we learnt during Event Wellbeing Week 2019

#EventWell19 – Event Wellbeing Week took place on Monday 16th – Friday 20th September, 2019. This year, the campaign message was #itsoknottobeok. The Shocklogic team participated in various events throughout the week, to learn more about the importance of both mental and physical care in our industry.


Official EventWell Opening Breakfast

We kicked off the week by attending the official #EventWell19 Opening Breakfast at Bottletop, a beautiful venue that supplies artisanal craftsmanship and sustainable design.

During the event, director of EventWell.org, Helen Moon, highlighted the importance of well-being and self-care in an industry where missed deadlines, overloaded work and forgotten details are considered critical breaking points.

Mark Maher, Sales and Marketing Director at Boulevard Events mentioned: “When it comes to stress, it is important to develop coping mechanisms which give people the ability to look after themselves”. Mark shared initiatives such as free, nutritional lunches for his employees or making a genuine connection with your colleague – this can generate acceptance and a better environment in the workplace.

Katy Johns, Director at Powwow Events, stated: “positivity breeds productivity” – flexible working can really help wellness. Giving people the freedom to work remotely can really help productivity, “a happy worker is a good worker”.

Other initiatives such as bringing your dog to work, fruit bowls, birthdays off, and acknowledging the efforts and achievements of your team members can increase development and productivity to your employees.

Katherine Bowden, account director at Banks Sadler and trustee of The Matt Palmer Trust, revealed the truth about the events industry – it’s not a 9 to 5 job, but it is important to prioritize your needs and make time for yourself.

Venues + Events Live

The Shocklogic team rounded off the week with a visit to Venues + Events Live, where we were treated to an afternoon of self-care. Experts shared their stories on how they implemented self-care in their daily lives.

The events industry seems to be a relentless rollercoaster juggling simultaneous tasks, tight deadlines and constant meeting requests.

Mel Noakes, The Self-Care Coach explained that “event professionals tend to be high achievers and aim for perfectionism which leads to overwork”. However, the perplexing thing about the cult of overwork is that, as we’ve all known, long hours and the rush of “getting things done” diminish both quality and productivity.

“If you look for work-life balance, you will fail”. It’s all about space, rather than balance. It’s about what it is important for you, and what you want to prioritise. 

We ended the day with a session of breathing exercises hosted by The Breath Guy where we learnt different techniques of how to “breath correctly” and how these can benefit us physically, mentally and emotionally.

Shocklogic EventWell campaign

If you missed our team videos, discussing “Wellbeing in the workplace”, you can find them below:

Our company values: 360 degrees of care

At Shocklogic, we define ourselves as a value-centred company. These values make sure we stay motivated and help our employees reach their full potential.

One of our company values is “360 degrees of care: we care about our team, customers, partners and suppliers.”

Our CEO and Founder, John Martinez believes that the most important job is to create an environment where people want to come to work every day. The number of employees experiencing stress-related issues has increased rapidly over the past decade. So, the question is, how do we make sure that we are taking care of the people that we work with? How do we put our team first?

Often organisations strive to evaluate and guide their employees through constant improvement, however, they do miss the essence of the process. They do not focus on the whole person. With stronger communication, we can increase productivity, and decrease stress levels.

We are well aware that the events industry is one of the most stressful industries out there. So we started implementing weekly “scrums”, where our entire company comes together (even all of our remote team members) and shares what we have been up to over the past week. At the end of these scrums, which take place every Wednesday, we all practice 15 minutes of mindful meditation. We often have 50 team members logged in at once, all taking time for themselves – together. Why? Why would you not take 15 minutes break just to relax, and free your mind from all the stress?

As well as offering encouragement to our team members, we also have a counsellor as part of our HR team. Team members are welcome to book sessions and discuss any issues (work-related or personal). And believe me, they truly enjoy having a chat with him!

Our CEO says “What I’m passionate about is to see the people that I work with, grow and bloom. This is why I get out of bed every morning, this is what fuels me and gives me the energy to come out again and again”.