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IBTM World 2022 wrap-up

By Maggie Bruk |

December 2, 2022

The team representing Shocklogic at IBTM World this year included our CEO and Founder John Martinez and local representatives Alberto Aristeguieta, Miquel Fortuny, and Albert Bernaus.

Speaking of local reps, did you know that Shocklogic has an office in Spain? You can read all about our Spanish team in our earlier blog posts – “Shocklogic in Spain: Meet our ‘magnífico’ team!” – Part 1, Part 2, and Part 3

Back to the show: we had the pleasure of exhibiting with the Meetings & Events Support Association on their booth, N20. Shocklogic is a Patron Member of MESA, a community of suppliers in our industry that network, support and learn from each other. Get in contact with Adam Fillary, Sandie McCoubrey, or Gordon Glenister to find out about how you can join.

Another perk of being a MESA member was that we had the opportunity to attend the MESA Re-FRESH Dinner. This was the perfect opportunity to network with fellow members and industry peers, and relax after a busy first day on the show floor. 

John Martinez also presented a speaker session: “Leadership: How to build effective teams through the power of neuroscience” during the show. This included:

  • How neuroscience can make you a better leader
  • Understanding how our brains process fear and decisión making
  • Understanding the “Fight / Flight / Freeze” response
  • How motivation works in our brains
  • Physiology, emotions, feelings, thoughts, actions, results
  • Effectiveness vs Efficiency

A big thanks to everyone who attended John’s session, stopped by the MESA stand, or who we met out and about during the show. See you next year!

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