Meet with us at Event Tech Live!

The Shocklogic Team will be exhibiting virtually at Event Tech Live from Monday 2nd November – Friday 6th November. There are several ways you can interact with us next week.



We would love to chat with you personally about your event and technology needs. Visit our virtual stand, and book a slot so we can have a live conversation!


First, make sure you have registered here. Then, simply type “Shocklogic” in the “exhibitor” section and request a meeting with either Johnny or William


Our CEO John Martinez and Head of Marketing and Business Development Johnny D. Martinez will be leading three exciting sessions during the conference:


Learn how to adapt virtual events to a variety of needs and circumstances with John in Virtual events: The Good, The Bad and The Ugly on Monday, 2nd November, 11:00 – 11:30 GMT on The Other Stage.


Learn how to create a more engaging and dynamic event experience using ideas traditionally associated with festivals with Johnny in Festivalisation: Creating the ultimate multi-sensory event experience on Tuesday, 3rd November, 10:00 – 10:30 GMT on The Live Stage.


Learn the latest tips and tricks to improve your social media marketing strategy with Johnny in Tips for boosting your social media strategy on  Friday, 6th November, 10:00 – 10:30 GMT on The Other Stage.


The Event Tech Awards are part of the event programme and will take place on Thursday, 5th November from 19:00 – 20:00 GMT. We are very excited to be nominated for two awards: “Best Technology Partnership” with the Royal Academy of Engineering and AMMP, and “Favourite Event Tech Supplier”.


As you can see, there is a lot happening next week! We hope to see you there.


Written by Lorena Fasui, Marketing Coordinator

Eventex announces John Martinez one of “The 100 Most Influential People in the Event Industry”


Eventex, the premier global event awards, just announced that our CEO, John Martinez, has been selected as one of “The 100 Most Influential People in the Event Industry”.

You can read the official press release from Eventex below.



The results are in as thousands of event professionals across the globe cast their votes for the people who have left a mark on the industry with their creativity, vision and capacity for innovation in 2020.

“As the event industry’s ultimate benchmark, Eventex always provides various ways for companies to get meaningful recognition for their excellent work deserves. But behind every successful company, there are people tirelessly brainstorming ideas, solving problems, and coming up with new ways to create memorable event experiences. People whose work usually doesn’t get the attention it deserves. We are changing this with The 100 Most Influential People in the Event Industry index.” – comments Ovanes Ovanessian, Co-founder of Eventex.

The top 100 was decided entirely by the public who got to nominate and then vote for the people they believe have influenced the industry the most lately. Voting was conducted between the 21st and 28th of August 2020, with over 5500 event professionals casting their vote to decide who makes the prestigious list.

People from 26 countries made the top 100 – USA predictably leading with 32 people, followed by the UK, Poland, Canada, and Spain. Industry behemoths like Kenes Group, BizBash, and IMEX are impressively represented by more than one person on the list.

To see The 100 Most Influential People in the Event Industry list, visit:


Written by Lorena Fasui, Marketing Coordinator

5 tips on how to improve your mental and emotional health

While we are all trying to find new ways to adapt to the “new normal”, too often we tell ourselves “I am too stressed”, or “I can’t get my work done”. Event professionals are definitely no exception, with our fast-paced environments, full of endless tasks and tight deadlines.


Nowadays we often try to tackle stress and anxiety from a single direction. We tell ourselves that the psychological stress from overworking can be reduced with a 10-minute meditation exercise once in a while, or a weekend road trip to escape the crowded city and “unwind”. In reality, it’s all about consistency and finding that “peace of mind” state with yourself.

Let’s be clear, not all stress states are bad. Our “fight and flight” response has been developed over 3 million years ago to protect ourselves when we experienced all types of real threats. This is when the “amygdala” (a key component of our emotional brain), is triggered as an alarm system for trouble.


The more stress we experience, the more likely we are to have less sleep, make bad food choices and drink more alcohol. Here are some tips on how to control our stress levels and find that balance between our body, mind and soul.


1. Put your oxygen mask on first, before helping others

We are reminded of this every time we take a flight. In order to be able to take care of others, you must look after yourself first. When we are under prolonged stress and fatigue, our rational thinking can deteriorate and fall into a state of “cloud decisions”. In order to avoid this, it’s important to make self-care non-negotiable. Try to allocate 10 minutes of your time to stretch while at work, eat a piece of fruit, or go for a short walk each day. Spending time in nature can reduce stress, and help you to be more mindful.


2. Find your “raison d’être”

The French phrase “raison d’être”, or “reason for being” is challenging us to ask ourselves: “Why do you get up out of bed every morning?”, “What is your purpose and ultimate aspirations? Is it that because you have an endless to-do list the next day, or do you purposely get out of bed to get closer to your goals? Even though we’re going through a pandemic, it’s important to stick to our goals, and remind ourselves of everything that we’ve gone through to get where we are now.


3. Know your limits and reframe your day

We tend to work long hours, then continue ruminating about work in the off-hours, which can eventually lead to burn out. One way to know your limits is to monitor the end of each day, write it down and think about how you can improve it. If you’re struggling to reframe your day, ask yourself: why does it matter?


4. Nourish relationship with others, and yourself

During these times, our industry is more connected than ever. We tend to think that nothing beats “face-to-face”, but online is building communities, nourishing relationships and engaging individuals. Now, more than ever, we need to stay connected, and give/ask for help when it is needed.


5. Prioritise self-care

In today’s climate, when we are constantly trying to be our very best versions of ourselves, it is not uncommon to run ourselves into the ground. Right now, self-care is more important than ever. It’s easy to slip into the habit of sleeping late and eating junk food and spending all day in your pyjamas, but looking after yourself is essential for your mental health. 

Since self-care is only about yourself, there’s no prescription on when or how to do it. Try creating and sticking to a routine that involves evening walks, morning stretches, calling your loved ones, or anything that really makes you happy. Self-care means sticking to habits that give you a life you don’t need to escape from.


Written by Lorena Fasui, Marketing Coordinator

Why being “kinder than necessary” is so important, especially right now

Each week, during our General Scrum (a meeting where our full company gets together), a team member has the opportunity to explain one of our company values. Reshma Rao (who is the PA to our CEO, and also our HR Coordinator), recently shared the value: “Be kinder than necessary, because everyone that we come across is fighting their own battle.”

We thought that Reshma’s words were so relevant, especially during these current times, that we wanted to share them. You can read them below.

I chose this value, because during this time especially, I am connecting with it more. I haven’t had much of a physical, mental or emotional change during this pandemic, which has led me to communicate and interact with others as though they are untouched by it too.

However, after hearing from friends and family, I’ve realised there are quite a few people struggling with either loneliness, anxiety, paranoia of the future, financial difficulties, relationship difficulties and the list goes on. This applies all year round, pandemic or not!!

So what does this value actually require from me? What skills do I need to have to execute this, live and breathe it?

I would say in my experience, patience, the ability to keep my mind still, control of emotions, communication and a sense of balance.

It’s easy for most I would say to be nice, but what happens when someone isn’t doing what you’re asking for or acting and behaving in a way that you can’t understand or that you disagree with?

This is when these skills come into play. If we use the work environment for our example, when someone repeatedly doesn’t do a particular task, we can choose to get angry and speak aggressively or rudely (and please remember your reaction is a choice you make and not something that happens to you), therefore we can choose to react with both parties in mind so we create a win win situation. Stop before speaking and assess what your first thoughts are or first words that are about to come out of our mouth, seek why this person has not done the task over and over again, is there a communication breakdown, could it be from your end, if not then ask them what needs to happen and begin a conversation where they are comfortable to open up, you might find that it is actually something else going on for them that is a huge block, maybe they’re going through a divorce and struggling with this daily and you being harsh doesn’t help them or you!!

What does not being kind actually do to me and do to the other person, it’s a lose lose. We usually don’t feel great walking away from a situation like that, frustration is still present, and usually solutions are not put in place, just an exchange of harsh words or one person talking frustratedly and the other listening with resistance or feeling deflated, so there is nothing moving forward.

I’ve added balance, because it’s not about being kinder than necessary without knowing how to express that whilst being objective enough to move forward for the both of you.

These are skills we need to be working on constantly as for some this isn’t instant. Shocklogic is a great place to explore and develop these as we have meditation, us actively working with these values as part of our company culture, going over these values at least once a week at the general scrum, English classes, Osteopathy for our physical well being, coaching sessions, leadership courses, self development courses and a place you can be open to ask management if there is a particular area you would like to grow and focus on whether it be in a course or a conversation.

I hope this has been clear and useful to you.

The Good, the Bad, and the Ugly of Virtual Events: a webinar with John Martinez and COCAL

Shocklogic has been working with COCAL over the past few months, to host several webinars. For the 10th and final webinar in their current series, our CEO, John Martinez was the guest speaker.

With a title like “Virtual Events: the Good, the Bad, and the Ugly”, it was no surprise that John chose to open by playing some of the famous film soundtrack from Sergio Leone’s Spaghetti Western. John also paid tribute to the film’s composer, Ennio Morricone, who passed away this July.



John then went on to showcase a variety of virtual event scenarios that suit multiple needs and budgets. When organising a virtual event, we need to make sure we satisfy the needs of the attendees, sponsors, exhibitors, speakers, and organisers. By doing this, we can boost engagement, and increase the overall life cycle of our events.

Some of the features that should be available with webinars include: 

  • Branding (personalise the platform with your own branding)
  • Browser-based (an easy and effective way for your attendees to get access to the platform)
  • Waiting room (to be able to prepare pre-event)
  • Moderated chat (you can have complete control of what is displayed in the chat)
  • List of attendees (for your post-event reports)
  • View speakers and slides simultaneously
  • The ability to download handouts/ slides

Shocklogic’s own solution, “Webinarlogic”, was the platform for this webinar, which featured COCAL’s own branding. The webinar was presented in Spanish, with a live English and Portuguese translation. It had a wide audience from 19 different countries, including the USA, Argentina, Mexico, Venezuela, Slovakia and the UK.



To find out more about how Shocklogic can help you host your next virtual event, contact us at

Written by Lorena Fasui, Marketing Coordinator

10 tips for your virtual events: if you are a speaker

Up your virtual event game! At Shocklogic, we have been helping our clients to host virtual and hybrid events for several years now. Here is a list of our top 10 tips, if you are planning on speaking to a virtual audience.


  1. Turn off applications
    When presenting, make sure you turn off any applications that you don’t need. Particularly anything that shows notifications, eg Skype, WhatsApp, or Google Calendar.


  1. Check your internet
    Make sure that you have good internet connection and bandwidth. If you are at home, check that no one else is streaming anything during your presentation.


  1. Don’t be afraid of silence
    There will most likely be a 3-10 second lag, so consider typing a question, before asking it out loud. This will give your virtual audience time to think and respond.

  1. Use a headset
    We highly recommend that you don’t speak directly into your laptop microphone, use a headset or an external microphone instead. The best way to avoid feedback is to update your computer’s audio settings, so the input and output is assigned to your headset.


  1. Use the mute button
    Make sure you always mute yourself when you are not speaking. Try to isolate yourself, and be mindful of background sounds. Check your surroundings for any other noises that might distract you, or your audience.


  1. Check your appearance
    Be mindful of what you wear, and what you have in the background. Bright clothing is always a winner! Also consider the use of a branded virtual background, to enhance your presentation Before presenting, test how you appear on camera. Remember that your session may be recorded, and be available online for many others to view for some time!


  1. Adjust your camera
    Adjust your laptop or webcam, so that your head and shoulders take up the majority of the frame. Be mindful not to cut off the top of your head. For formal sessions, make sure your display is landscape, without any black bars on the sides. If you need to, place your computer on top of some books, to position your camera at your eye level, and get the angle just right!

  1. Make eye contact with the camera
    No matter what is happening on screen, make sure that you look directly into the camera, as you would with a face-to-face meeting. This includes when you are listening to your audience/other speakers, and not speaking. When you are not looking directly into your camera, it might appear that you are not paying attention. If you are sharing your screen, make sure it is the screen that contains your camera.


  1. Don’t be scared to say “I don’t know”
    During the Q&A portion of your session, attendees might ask questions that you don’t actually know the answer to. It is ok to say “I don’t know”! This will give your audience/other speakers an opportunity to give their own answer, and facilitate further discussion. You could even encourage attendees to Google a question, and share the answer with the group.


  1. Assign a virtual moderator
    Running a virtual session is not as simple as it seems! If you find it overwhelming to multitask between speaking, keeping up with the written chat, and moderating the discussion, assign a virtual moderator. Your moderator can then perform these audience engagement tasks, keep an eye on the chat room, and feed you questions. Empower them to speak up if there are any audience questions that you have not yet answered.


If you would like help in hosting your next virtual event, contact us at to book a demo. 

A recap of the webinar: “How to create a visually immersive event experience”

Our CEO, John Martinez recently hosted the webinar “How to create a visually immersive event experience”, with the Association of Association Executives.

With our current shift to virtual events, this webinar focused on new and innovative ways to deliver online event experiences. John explained that this is not a new concept here at Shocklogic, as we have been working with our clients to deliver virtual events for several years now.



We have identified that there are some key areas of most online event experiences:

  • Sponsors
  • Programme
  • Exhibitors
  • Networking
  • Support

These items can be connected using our “Virtual Single Profile eCosystem”.



John also shared the 8 key features that we believe a webinar should include:

  1. Branding (personalise the platform with your own branding)
  2. Browser-based (easiest access)
  3. Waiting room 
  4. Moderated chat (have complete control of what is displayed)
  5. List of attendees
  6. View speakers and slides simultaneously
  7. Ability to download handouts/slides



To find out more about our virtual offerings, view our brochure.

Working as an intern for Shocklogic: a farewell letter

Simona Garabagiu worked as a Finance Intern at Shocklogic in London for 4 and a half months in 2020. Recently, her internship came to an end, and sadly she needed to return back to the Netherlands, where she is completing her studies.

Simona presented a speech to our whole company on her final day, and it was extremely moving. We were so touched (there were many tears!), that we wanted to share it. You can read her full letter below.


Simona, Pritesh, Lorena and Johnny


I am very happy to have been a part of Shocklogic in the Finance team as part of my internship from my university in the Netherlands. Even if it has been a short period of time, only 4 months and a half, in a very short time, everyone became very close people to me as I have been welcomed warmly from the very beginning.

Thank you, John, for welcoming me from the first day when I entered the office for the first time. Thank you for showing me around, as I was so scared because of uncertainty and because of not knowing anyone. Thank you for motivating me to get to love this job and for your constant feedback.

Thank you, Pat, for being so nice to me and for continuous support. I love our daily calls and your way of being so positive. By being so, you encourage me and Avvan a lot on a daily basis to never give up and that we can always ask and work on tasks together, whenever we have any unclarities. Thank you for the clear and straight-to-the-point explanations that helped me to get to learn new abilities and get to the final results which I aimed for.

Thank you, Avvan, for having a lot of patience, explaining all the processes to me by small steps from the very first day. Thank you for being there every day, explaining again if needed. Thank you for your support while working with me on complex tasks to find a perfect solution together. Thank you for your understanding and attitude. You are unstoppable. Keep rocking!

Thank you everyone for the willingness to always help and answer the queries quickly whenever needed. Thank you for your effort and passion for work, which is really admirable.

Describing overall my experience at Shocklogic, I learned the basics of Accounting and Finance by doing the daily tasks, which I am very thankful for as this was my first working experience. The first thing that comes to my mind when I think of Shocklogic, is 360 degrees of care between all the departments. For me, it is valuable that there is tight cooperation among all the members and that there is always constant support. I appreciate this because it is very important how employees feel in a company. At Shocklogic, personal satisfaction leads to great results. This is what makes Shocklogic unique and I love Shocklogic for this.

Thank you everyone. You are amazing. I will miss you.

Lots of love,


Generation Z: How to engage with young digital natives

Up until now, millennials were described as needy and the most talked about generation to date. A new group is making its way onto the workforce landscape: Generation Z.

Generation Z (those born from 1997 onwards) are a generation who have been raised under the social web umbrella, and are often described as being “sensitive”, “born to swipe” and “stay at home”. 

We are currently living in an era where producing your own content can turn you into an online “entrepreneur” – from a makeup guru on YouTube to an influencer in the TikTok community. These days, the internet has defined Gen Z as the new “global influence”.

According to GenZ Insights, research shows that 55% of Gen Zedders would prefer tuning into live-streamed events, rather than attending them.

Trends change from generation to generation, which means so must the strategies of meeting planners. So, what do we need to know about the expectations of Gen Zedders, and how do we design a meeting tailored to the “digital generation”?


Gen Z are more demanding

They place a higher value on factors such as personal experiences, sustainability and flexibility, and attach more importance to a brand’s ethics. Ask yourself: does your event contribute to a social or environmental cause that can drive impact?


They are constantly looking for experiences

Interestingly, over 75% value experiences over products which results in the rise of attendance of live events such as festivals, concerts and gigs. Figures have shown that 80% of meeting planners focus on curating immersive experiences including elements of festivalisation or tailored attendee experiences.

According to Ryan Jenkins, Millennial & Generation Z expert, 87% of meetings and conferences worldwide are held at hotel venues, conference centres or resorts. What if, organisers would use intriguing places such as an airplane hanger, haunted mansion or a huge open aquarium? We need to think of ways to make conferences fresh and exciting.


They are consumer communities

Gen Zedders value online communities because they consider that they are created by causes and interests, and not by educational levels or economic backgrounds (based on a study conducted by McKinsey & Company). Event planners should consider creating meaningful events that are on-brand, and that meet the needs of the community that they’re trying to connect with.


They want to be “social media” connected

This generation is always looking for instagrammable moments, and opportunities to share quick snaps from every place they visit. They are “quick” content consumers, with an attention span of just 8 seconds,  so they don’t like to go through a lot of effort to get their latest news.

If you are looking to place your event at the forefront of this generation of youngsters, thinking strategically of what they consume and what their preferences are like, is very important.

According to Forbes, they value influencer marketing, so they are more likely to attend an event that involves their “role models” and share their values and interests.


They are very tech-savvy 

Compared to their predecessors, Gen Zedders have grown up with technology, and have no resistance when it comes to tech. They expect innovation and want to see high tech experiences from the latest trends, AI, augmented reality and gamification elements.

Meeting planners need to adapt to the new “digital” generation and understand their behaviours and learning preferences. Events are all about creating lasting memories, so it’s important to understand how to engage the new generation of youngsters and create immersive experiences.

Written by Lorena Fasui, Marketing Coordinator.

Eventex Connect announces John Martinez one of the Top 50 Virtual Meetings & Events Innovators

Eventex Connect, the online trade show for virtual meetings and events, announced Shocklogic one of the Top 50 Virtual Meetings & Events Innovators in the industry today. The list acknowledges the growing importance of virtual events and the people who stand out with their creativity, vision, and innovative approach.

“The global pandemic made pivoting to virtual one of the hottest topics in the events industry, but the people behind these groundbreaking changes just don’t get enough recognition. We feel now is the perfect time to rectify that” – comments O. Ovanessian, co-founder of Eventex.



What makes this recognition so tremendous for John Martinez is the top 50 index is decided by the people in the event industry. Everyone on the list was nominated and then voted for by their peers. The Eventex team, carrying out the final preparations for Eventex Connect on June 10-11, wants to congratulate everyone who made the top 50 innovators of great virtual experiences and events –  kudos and keep up the fantastic work!

More information about Eventex Connect and the full Top 50 Virtual Meetings & Events Innovators list can be found at

John Martinez interviews Elie Dagher from “Lead from Within”

On 19th May, our CEO John Martinez interviewed Elie Dagher, founder of Lead from Within, live on our Youtube channel.

Elie is a professional certified coach and the founder of Lead from Within, a self and collective leadership practice, coaching professionals on developing emotional intelligence, leadership, and communication skills.  

John, together with many of our team members attended the Lead from Within workshops which helped us develop both self-management and leadership skills. At Shocklogic, we are big advocates of leadership and terms such as awareness, vulnerability, compassion and kindness are deeply rooted in our culture.

The interview focused on three pillars: emotional intelligence, team dynamics and optimal engagement. Some of the best bits from the interview are below.



JOHN: Can you tell us a little bit about yourself and where does Lead from Within come from?

ELIE: I am the founder of Lead from Within which is a leadership and coaching development organisation. At the core, I am dedicated to the development of human potential. I have found ways through my education, experience and interests to be able to support individuals and teams. Some of these ways are deep coach processes, emotional intelligence and team dynamics.


JOHN: How would you explain emotional intelligence?

ELIE: There are five most important skills that describe emotional intelligence, as we develop them, it’s going to serve specific intellectual topics: the awareness of self (mindfulness), the ability to manage oneself, social (surrounding awareness), managing the relationship with the environment and empathy.


JOHN: Why do you think emotional intelligence is important in leadership? How would you define leadership?

ELIE: I’d like to make the distinction between management and leadership. Management are the individuals that have the responsibilities to manage an environment, to create a culture. What I call self-leadership is the leadership from within, the concept that we are all leaders at heart, leaders of our own lives. With more emotional intelligence, there’s more wellbeing.

JOHN: What can we do to improve our emotional intelligence as leaders?

ELIE: I think it’s important to realise that working on emotional intelligence is like working on any other muscle from our bodies. There needs to be a clear commitment to want to improve our emotional intelligence. First of all, It’s important to know your goals and what you are aiming for. For example, do you want to be better at communicating? Or have more self-management in times of crisis? It has to start small and by practicing it day by day, we can become masters.

JOHN: Can you give some examples of techniques on how to improve our emotional intelligence?

ELIE: First of all, we have to learn how to pause and how to be aware of the present moment. Also, self-awareness is not all about being present, but also the awareness of who we are. What are our triggers? Our values? What are the things that satisfy us? One method that we can practice is just to sit down and answer those questions.

JOHN: Can you tell us a little bit about the framework of the 5 dysfunctions of a team?

ELIE: The framework was created by Patrick Lencioni whose premise is very simple: the concept is to bring to life things that are intangible when it comes to team dynamics. The main pillar is the absence of trust which can affect team effectiveness. If there’s no trust, conflict cannot be approached and can affect the commitment of every team member. In the end, this translates into the absence of accountability, and the results can be affected.

If you missed the live interview, you can watch it here.

Written by Lorena Fasui, Digital Marketing Associate.

A recap of our webinar “Managing remote working during a crisis: how to look after ourselves, and our teams”

On 28th April, Shocklogic hosted our very own webinar with our partners, Visit Belfast. The webinar was called “Managing remote working during a crisis: how to look after ourselves, and our teams”. With many of us swapping the office for our homes recently, this was a great opportunity for us to share our experiences, and have a discussion between our industry peers.

We were lucky enough to have Helen Moon of EventWell as our moderator, plus Anna Clark from the British Pharmacological Society, and Johnny D. Martinez from Shocklogic, as our panelists.



Johnny started off the webinar by sharing Shocklogic’s company values, and a list of working from home tips that we put together. For example, we recommend that you start your day with stretches, and try out some mindful breathing exercises. Deep breathing can help you relax, and is a great way to lower the stress. Here you can view a PDF version, and a video version, of our full set of tips.

Anna followed with some great coping techniques that she’s using with her team, and some personal tips on how she’s looking after herself during work. She shared with the audience this article on how to stop feeling overwhelmed at work which is very helpful! One of the tips she tells herself is: “be kind, it’s okay to have some days where I’m not as productive as others,  and ensure I have a lunch break and turn my laptop off at the end of the day”.



We ended the session with some Q&A, that included plenty of questions from the audience such as how to implement mindfulness, and how to provide a counsellor within your organisation.

To finish the blog, we are going to leave you with some wise words from Helen: “There’s no perfect solution that fits everybody, so just do the best you can. Don’t put too much pressure on yourself or try to achieve perfection.” “We’re all in this together. We’re all uniquely different, so we are all going through different situations, different environments in these challenging times. Remember, be kind to each other, have compassion and empathy towards people you work or live with.” 

If you missed our webinar, you can watch it back here.

To find out more about how Shocklogic can help you to host your next webinar, view our brochure.

Written by Lorena Fasui

Brightelm webinar: Creating value for your sponsors in virtual events

Virtual events have been picking up for the past few weeks as event profs adapt to the current global situation and strive to continue putting on events online.

Shocklogic has been hosting online and virtual events for a few years now, and were invited to be a part of a webinar with Brightelm on 24th April.

The webinar focused on how to create value for sponsors and exhibitors when using online and virtual events. One aspect of many events is sponsorship, which in this current situation can be challenging. Without physical spaces that can be used for brand promotion, what are the options?

The webinar featured the following speakers:

One thing that was highlighted by Gabrielle Mouterde was that in order to join the virtual events journey, you need to rethink many aspects of the event planning process. When it comes to online content, we need to consider how people consume it, and think of additional options. We need to start having conversations with the people that are getting affected, such as sponsors.

Dolores Cantelli Florido mentioned that “We have a voice that we can use to exchange information”. We have to look into the new expectations that come with the shift to virtual events. She emphasised the need of having a platform that allows a fruitful gathering with both current customers and new prospects, and freedom to implement activities in which industry partners can show and prove the uniqueness of their offering.



Caroline MacKenzie discussed the topic of compliance in a virtual environment, and explained that one of the most common concerns of sponsors is the importance of a virtual event to be compliant. You need to have that discussion with the sponsors and establish the format and quality of the content and you as an organiser, you need to have an idea of what you are offering from advertising, static content, Q&A and meet the expert, or many others.



Finally, Pritesh Mawdia spoke about the importance of data management in a virtual environment. Nowadays, we can collect data at any point from the registration openings to the event itself broadcasted live which is a great opportunity for sponsors to collect data pre-event. These allow sponsors to create pre-recorded content which gives attendees more credibility.

If you missed it, you can watch the full webinar here.

Written by Lorena Fasui, Digital Marketing Associate

Global Meetings Industry Day Goes Virtual

Every year, event profs from around the world come together to celebrate Global Meetings Industry Day. This year, we celebrated things a little differently.

On the 14th April, at a time when everyone was being asked to isolate themselves due to the global pandemic, the events industry came together like it has never done before, for #GMIDgoesvirtual.

The aim was to attempt to bring together 15,000 event profs to share knowledge,  and to break the Guinness World Record for most participants in a virtual meeting.

Looking into the future, Mélanie Joly (Former Minister of Canadian Heritage), shared “My message to the businesses out there, is a message of hope and confidence in our future. We need to make sure that we will cross the bridge together.”

With a total of 12,500 people connected online, #GMIDgoesvirtual was a triumph, highlighting the passion, creativity and connectedness of our industry.



Earlier in the day, Johnny D. Martinez, our Head of Marketing & Business Development at Shocklogic, was part of “Mind & body: mental and physical wellbeing” webinar hosted by  Events Industry Council. Johnny was joined by Mariela McIlwraith, Rachael Riggs and Stephanie Harris, to discuss three important pillars in the events industry: security, sustainability and wellness.

According to the IRF 2020 Wellness in Meetings and Incentive Travel study, two thirds of meeting planners revealed that stress has an incredible impact on their wellbeing.

Rachel mentioned “Today is the time to start thinking about your wellbeing and where you are with your job. Staying hydrated, maintaining a positive attitude and prioritizing self-care is essential.” She also explained that it is important to stay connected, and network with industry friends even virtual.

Johnny pointed out that we need to put our oxygen masks first, before helping others: “There’s no shame in talking to other people about your problems. As a millennial, I encourage others to step forward and acknowledge when they need support”. As a big advocate of mindfulness, Johnny explained the benefits of mindfulness and how it helps us stay in the present moment. He also hosted a live mindful breathing exercise.



Stephanie reminded us that amid the negative news on the global pandemic, it is important to keep track of the silver linings this crisis enables from a sustainability perspective: “We are living in a time of restricted access, so practicing sustainability has never been more on the forefront”.

We must think about the new habits that we can create right now, that can become more part of our lives in the future. From choosing to walk/cycle to work instead of public transportation, to being more conscious on how we can minimise our supplies to what we actually need. It really is an opportunity for us to shift our mindset.

To watch the full recording of #GMIDGoesVirtual, visit this link.

Written by Lorena Fasui, Digital Marketing Associate at Shocklogic

Our takeaways from EventHuddles’s webinar “Coronavirus and the Events Industry”

We recently attended the latest EventHuddle event: “Coronavirus and the Events Industry – Crisis Management Webinar”, moderated by Kevin Jackson.

The webinar shed some light on the current situation of COVID-19, and what might be in store for our industry for the months to come. Panelists discussed the steps that we need to take to protect our organisations.

Simon Hughes (Vice-Chair of the BVEP), mentioned that “It’s about training, upskilling and getting a better understanding of how things are going to be”. According to Simon, our industry has gained a lot from this drastic change and “our ability to engage with people remotely has improved”.

Kellie Hasbury (Director of Plaster), spoke about what to expect when we are no longer in quarantine, and that “the audience will react based on their perception of the event”. So it is our job to make sure that our audiences feel appreciated and understood, through strong and clear communication. Also, it will be important to come up with different solutions such as offering special deals and privileges to those who bought tickets to canceled events.



Jeremy Summers (Partner at Lewis Silkin) and Richard Clifford (Public Affairs and Policy Manager at UKHospitality) discussed different solutions that we can apply in the foreseeable future. Jeremy mentioned that we should “have everything planned, and ensure that contracts have that flexibility to extend the date of the event”. Richard explained that we should “do something that is collaborative with the government and help the community at the same time.”

A key point that we took from this Eventhuddle is that the bounce back once this is all over will be big, and socialising will be at an all-time high. Right now, it is important that we stay connected, continue to collaborate, and show our support for other event profs.

If you missed it, you can watch the full webinar here.


EventWell Talks: “Self care and self isolation”

It is a challenging time for our industry right now, and everyone is affected. The spread of the Coronavirus has many of us working from home right now, in isolation. The latest webinar from EventWell reminded us that it is essential that we prioritise self-care, and look after our mental health.

EventWell Talks are bi-monthly free webinars for event profs, that bring together expert panellists to share their knowledge and advice on mental health and wellbeing. Last week’s webinar, hosted by Helen Moon (CEO & Founder, EventWell), was about “Self-care and self-isolation”. Helen and the panel shared their tips on how to cope with our current situation, and to look after ourselves and each other.

Mark Maher (Director of Sales and Marketing, Boulevard Events) talked about the three pillars of health: exercise, sleep and nutrition. These pillars are always important to look after, and we need to be more aware of how we balance them.

Mark also advised us to maintain and carry on with our daily routines, as we normally do (make sure you change out of your pjs): “Now is an incredible opportunity to look at our ‘go-to’ behaviours and start to create new habits”.

Working from home can be daunting for many of us, however, finding a purpose for your day and prioritising your work can help create a structure of our workload and find discipline. Shocklogic’s CEO, John Martinez, shared that “Discipline gives us freedom”.

John also spoke about how vital it is to stay connected, especially when we are practicing social distancing. He suggested always turning on the camera during online meetings with your peers, so we can see each other’s faces, and maintain that human connection!

Bernadette Palombo (Founder, Event Professionals Journal) suggested that now is the moment to work on your future goals, and write down something that you want to achieve on each day. Not busy enough? Redecorate, write (or start!) a journal, do all the things you have been putting off.


There were many other suggestions from the webinar for keeping busy and connected while we stay indoors, here are some of our favourites:

  • House Party: an app which acts as a face-to-face social network with your contacts, where you can have group calls with your friends, and play games.
  • Yoga with Adriene 
  • PE with Joe: join fitness coach Joe Wicks as he guides your kids through a PE lesson. 
  • Insight Timer: an amazing free resource for meditation, talks, wellbeing courses
  • Slack: stay connected with your teams, remotely
  • Slido: for Q&A quizzes
  • Netflix Party: a new way to watch Netflix with your friends and family 
  • Organise virtual lunches and coffee breaks to stay connected with your peers

If you missed it, you can watch the full webinar here. See you at the next EventWell Talk!

Written by Lorena Fasui, Digital Marketing Associate, Shocklogic

Thinking virtual: a new approach to our events

Since the COVID-19 outbreak, we have all been focusing on finding new ways to deliver our events. This is a chance for us to really support each other, and be creative. At Shocklogic, we definitely don’t believe that cancellation is the only option – we believe that the solution is virtual.

However, having a simple web stream is no longer enough. Attendees now demand a more robust virtual experience, which means that event planners and speakers need to work harder to keep their audiences engaged. It is important to think carefully about how to communicate effectively, and engage with your remote participants. Crafting a unique hook for your virtual event can help draw your target audience in.

The Shocklogic team have been implementing virtual and hybrid meetings with our partners across the globe, for the past few years. A hybrid meeting combines a standard in-person meeting in a physical location, with an online component for remote attendees. Hybrid events are great opportunities that blur the line between physical and virtual. It creates an environment where delegates can participate in Q&A sessions, interact with the speaker, and have a flowing streaming experience.

If you are organising a hybrid event, we have some points for you to consider below.


Begin with the end in mind

Stephen Covey, the author of The 7 Habits of Highly Effective People suggests that “to begin with the end in mind means to start with a clear understanding of your destination. It means to know where you’re going so that you better understand where you are now and so that the steps you take are always in the right direction.”

In other words, organisations can significantly increase the success of a hybrid event if they add hybrid elements from an early stage. This can generate stronger outcomes than those that add hybrid components later in the process.


Meeting professionals believe hybrid meetings are expensive.

They often raise the issue of price, which conflicts with the potential for substantial cost savings. There are few indications that meeting professionals are weighing total production costs against expenditures.

Sometimes organisations approach hybrid events as an ‘advanced expensive tool’, however, factors such as travel costs and time can substantially cut off the cost of the total production.

In terms of both attendees and organisers, time can be an invaluable cost that can be saved by using hybrid events.

Hotels, flight tickets, transport and food expenses can significantly start adding up when the attendees are traveling from different regions of the world. Utilising a virtual streaming tool can help you control and decrease the overall costs by bringing everyone together, only with one click.


Hybrid events create a legacy after the event. Only 50% of event professionals say they record conference content for on-demand access.

Organisations recognise the value of sharing content with people who are unable to attend onsite. When it comes to online streaming, hybrid events can help the reach of an event beyond the confines of a physical venue, and time, and attendees can view the event and interact long before the event takes place.


Meeting professionals who organise hybrid events must recognise their diverse audiences, which have different needs.

Most attendees would prefer the virtual experience of a hybrid event to resemble a talk show or other television format, but most event organisers produce hybrid events in traditional lecture formats.

However, hybrid not only refers to the mix of live and online, but also it implies multiple elements such as language, participants, speakers, and interpreters, which can be mixed and matched to perfectly suit the organisers’ objectives for any particular event.

Creating a clear and compelling story and video script keeps the audience tuned in, and using high quality videos can enhance the overall experience.


It’s even more important to train speakers for hybrid events than for face-to-face.

The attention span of remote attendees is shorter, therefore speakers must be more engaging. They must acknowledge remote attendees by looking at the camera. The loss of physical presence requires speakers to develop new skills to engage.

Content is still king when it comes to organising an event. So, getting the messaging right and using technology to aid delivery can help deliver successful outcomes for your event.

It is important to ensure that both audiences and speakers are engaged and feel included by instructing speakers to address the camera. Speakers can also actively invite people to send in questions and comments, and include discussions, exercise or games.


Meeting professionals are measuring hybrid events in the same ways as traditional events.

Compared to traditional events, digital event tools such as Google Analytics, Feathr or social media analytics allow the collection of far more in-depth data that, if used effectively, can facilitate more output-driven metric. These metrics can help understand the engagement of the attendees and the overall performance of the event.

Greg Oates, an author for the hospitality industry, put it well when he said “Events no longer exist in a single time and space.” A hybrid event definitely increases the lifecycle and overall reach of an event.

If you would like to know how you can set up your own virtual or hybrid event, please contact the Shocklogic team.

Written by Lorena Fasui, Digital Marketing Associate, Shocklogic

A message from our CEO, John Martinez, regarding COVID-19

The Shocklogic team wants to reassure you that you can count on our support, and our industry is open for business. In light of the current challenges that we are facing at the moment, we stand by AIPC, ICCA and UFI in saying “Our Events are Open for Business”.



Dahlia El Gazzar, CEO of DAHLIA+Agency, made this important statement: “I understand that this is a crazy time right now. It’s time to be creative, collaborative and pivot.”

During these difficult times, we want to let you know that we are currently supporting clients to
host virtual and hybrid meetings. We have been implementing virtual meetings with our partners across the globe for a few years now. This means that we can still build an online programme, and add a link to each session, with access to a webinar. We can certainly create parallel webinar rooms for parallel sessions too.

Some of our association customers are using their mobile apps to communicate with their audiences/members, and also to view video/live presentations, statements from boards and holding discussions.

These are options that we are happy to discuss further, if they are of interest to you.

We would also like to
share this article containing key planning recommendations for mass gatherings in the context of the current COVID-19 outbreak.

This quote from
Kai Hattendorf (CEO, UFI; President, JMIC) sums our feelings up well: “We are a resilient industry. We have shown that in the past, we will show that again. We are all in this together.”

If you are based in the UK, we would appreciate it if you could
sign this petition, for the government to offer economic assistance to the events industry during COVID-19.



The Shocklogic team are naturally set up to work from home, and will continue to be here to support you.

Confex 2020: Our Best Bits!

Wow, we can’t believe International Confex is over for another year! We had a super busy and successful week making new contacts, and catching up with all of our friends from the industry.

With our main offices based in London, we had the opportunity to bring along a lot of our local team, including John, Johnny, Maggie, Pritesh, Lorena, Xane, Diana, Sabirin, and Simona.



This year, we had a prize wheel at our stand, for visitors to try their luck on. We had some lucky winners taking home portable speakers, loads of chocolate, and bottles of bubbly.

Speaking of bubbles, we were lucky to be stand-neighbours with the entertaining Bubble Inc, and also Heaps + Stacks, who kept us well fed on Pancake Day.



Day 1 kicked off with a session from our CEO, John Martinez: “Top tips & tricks to weave wellness into your event life”. His presentation included a live, guided meditation. With their eyes closed, and shoulders relaxed, the audience made sure their Confex got off to a nice, relaxing start.

Next up was a session from Pritesh Mawdia, our Head of Tech Support and Development, about “Tech for sustainable events”. Pritesh shared some of the ways Shocklogic can help to make paperless events a reality, by using tech such as ePosters, and mobile apps.



In the afternoon, our Head of Marketing and Business Development, Johnny D. Martinez, took to the Keynote Stage to discuss “Festivalisation: creating the ultimate multi-sensory event experience”. There are lots of elements from festivals that we can introduce to our events, to keep them fresh and exciting.

Johnny was also interviewed a couple of times during the show, by Mash Media, and YOU Search & Select. Look out for these videos in the near future!



You can also watch our own team video from the show here.

We hope your Confex was as successful as ours, and we are already looking forward to being back in 2021!

GUEST BLOG: The Mental Toll of Overworking (And What To Do About It)

It is easy to dismiss work stress as a normal part of the job, and to some extent, it is. But compounded and chronic exhaustion may be your body’s way of telling you to hit pause. Often, we find ourselves letting our work control us, instead of the other way around. As it becomes more and more of a routine, we may not see that we are no longer performing to the best of our abilities until the results of our labour speak for themselves. Ignoring your body’s cries for help can lead to burnout––and this takes a toll on you both physically and mentally. When left untreated, stress can open the door for a number of health problems: poor digestion, heart disease, heightened chances of strokes, and the list goes on.

The effects that overworking has on mental health are more insidious. It can trigger anxiety and depression as well. Overworking can even be counterproductive––those who suffer from burnout are unable to be their best selves. The theme of last year’s Event Wellbeing Week was #itsoknottobeok which encouraged companies to develop healthy coping mechanisms to manage stress and take care of themselves. We’ve developed a few more tips to help workers avoid burnout.

Work remotely

A poll conducted by Gallup in 2017 found that 43% of Americans currently employed have spent some time working remotely, thanks to the number of communication and productivity tools that now exist to make it happen. Having the option to work where you are comfortable, with environments that keep you inspired may renew focus and purpose. Being confined in office spaces can cause cabin fever, which minimises the ability to function and perform. They’ll have more time to attend to their families, health concerns, hobbies, and the like, which will actually make them happier overall.

Distribute work, and outsource if necessary

Modern technology has cultivated a fast-paced world where it seems everyone is expected to multitask and wear more than one hat at a time. While some employees think that versatility is key to climbing up the corporate ladder, it may actually negatively impact your performance. Ayima Kickstart outlines the importance of hiring specialists for roles that nobody in your team is equipped for, as this will improve efficiency and allow other employees to focus on work they’re actually capable of doing, likewise increasing productivity.

Find an outlet

Burnout can pave the way for unhealthy coping mechanisms and habits like drinking, smoking, and binge eating, further exacerbating health concerns that already come with stress. Wellness coach Elizabeth Scott says that finding a stress reliever outside of work could mean an outlet that helps you feel better mentally and physically. This could be in the form of meditation, exercise, or hobbies that make you feel most like yourself external to what your job entails.

Learn how to say no

Sometimes an employee agrees to tasks and responsibilities so often that they become a “yes man.” “No” may not even be in the vocabulary of workers who are so used to agreeing to commitments. However, you should not be afraid to take a step back and say no to things that will not contribute to your personal goals and are beyond your job responsibilities. An article from Business Insider recommends that employees should not be obliged or feel the need to respond to messages after work hours unless it is an urgent concern. Clocking out of work should mean clocking into your personal life and needs as well. Workers should also be able to raise their concerns to HR departments or bosses about needing to take breaks for their own wellbeing.


Guest Writer: JBeckett