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What we learnt at the FaceTime Exhibitor Masterclass

The Shocklogic team had the privilege of attending the FaceTime Exhibitor Masterclass on Friday, 1st November. It took place at the IET Savoy Place, an impressive venue, with a panoramic view of the London skyline. As frequent exhibitors, the Shocklogic team learnt a lot from packed agenda. Here are some of our top takeaways from the day.

Mike Stevenson, CEO and Founder of Thinktastic, discussed the importance of creating a fully-engaged exhibition space, involving all five senses and, establishing strong human connections. Mike mentioned “Smiling, or receiving a compliment, is a powerful facilitator to engage with people around you. People want to feel valued, they want to feel you care about them.” 

Top Tip: For an ultimate event experience, engage your attendees with all 5 sensory touchpoints: Smell (use scents that aligns with your brand), Sight (use visuals to drive engagement), Sound (use sound to add ambience), Taste (creates magical lure), and nevertheless, Touch (use appealing and informative product sheets that generate hot leads).

Rob Ellis, Founding Director of COG Research, stressed the necessity of implementing visuals into the exhibitor space. Rob mentioned “We are drawn to video and movement. People are more engaged when there is movement and a story behind it”.

Top Tip: Attendees switch from one mood to another during the exhibition, so attention-grabbers have become varied. Our brains use half of the energy of our body! Don’t make it hard for people, make it easy and you’ll be successful.

Charlie Le Rougetel, Founder of BIGTOP PR, highlighted “By sitting in the shoes of the person you’re trying to sell products to, it is very successful.” “People don’t buy what you do, they buy why you do it or why they should do it”.

Raoul Monks, Founder of Flume Training pointed out that 53% of clients buy products because of their sales experience. He also shared the book Start With Whyby Simon Sinek. The Shocklogic Team are big fans of this book, and have this ingrained into our company culture.

Top Tip: identity your why. What is your purpose, the cause or belief of your company. 

Find out more about FaceTime here.

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