PCMA Convening EMEA 2021: Case Study

By Angie Harms |

December 6, 2021

The client

With 8,400 professional and student members and a global audience of over 100,000 business event stakeholders, PCMA is the world’s largest network of business events strategists. The organisation aims to take advantage of its unique position to transform the world economically and socially by leading in the areas of professional and personal development and business growth and organisational success.

PCMA EMEA represents event planners and suppliers across Europe, the Middle East, and Africa.

The event

Convening EMEA – The Nexus of Business Events

Convening EMEA reunited global Business Events professionals from 29 different countries in Lausanne, Switzerland. This three-day event was the bed stone for a multi-generational ecosystem whereby leaders with a legacy of success and rising stars pursuing what’s next came together to build a bright pathway forward for business events. In solidarity, DMOS, associations, PCOs, convention centres, hotels, and corporations enjoyed keynotes and networking sessions exploring new ideas for getting back to business with redesigned workstyles. 

Held at the SwissTech Convention Center in Lausanne, Switzerland from 17-19 October 2021, we witnessed almost 300 delegates come together from 29 different countries.

PCMA Convening EMEA

What we provided

Shocklogic partnered with PCMA to be their front-of-house support during Convening EMEA. To this end, three of our international team members flew to Lausanne for the event: Johnny D. Martinez travelled from London, Linas Zelnerukas travelled from Alytus, Lithuania, and Ana Lucia Moreno travelled from Sevilla, Spain.

The team provided print-on-demand registration and badging services and acted as a first point of contact for every attendee arriving onsite, making sure that everyone was headed in the right direction and answering any and all queries regarding the event.

PCMA imgs SL photos 03 1

The result

Johnny, Linas, and Ana had a fantastic time supporting Convening EMEA and received enthusiastic feedback about our service from both the client and attendees, who consistently commented on the friendliness of our team and how ‘slick’ our state-of-the art badging system was. We’ve already had numerous enquiries from the event’s delegates about providing services similar to those we provided at Convening EMEA.

“Shocklogic provided end-to-end support to PCMA in the organisation of Convening EMEA. From registration, system integrations, name badge creation to onsite care, our delegates were provided a world class seamless experience. Our delegate experience is paramount to us and with the help of Shocklogic this was taken care of. We look forward to working in partnership with Shocklogic for Convening EMEA 2022.”


Jaimé Bennett, Regional Director, EMEA