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MESA Monthly Members Meeting: April 2022

By Maggie Bruk |

April 28, 2022

The Shocklogic team attended the Meetings & Events Support Association (MESA) Monthly Meeting on 26th April, 2022. 

MESA’s aim is to provide a close unit for suppliers in the meetings and events industry to network, support and learn from each other. The community meets regularly for personal and professional development for teams/leaders, and to increase knowledge, innovation, and success.

Shocklogic is a Patron Member, and our CEO John Martinez is part of the Steering Committee.

The latest meeting topic was: “How can you optimise attendee engagement at trade shows and what do attendees need from you?”. Richard John moderated this main session with guest speakers: Lee Ali (MD, Expo Stars Interactive) and Chetan Shah (CEO & Founder, micebook.com).

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Several of the Shocklogic team also attended – this is what they thought!

LF circle

“I really enjoyed Lee Ali’s presentation about trade show engagement. As a marketeer, it was very useful to see what we are already implementing for shows, and what more we can do. I also liked that there was a lot of Q&A – I found out very interesting info from others on how to measure ROI for trade shows.” 

Lorena Fasui, Marketing Coordinator at Shocklogic (has attended these meetings more than 6 times)

GR circle

“Lee Ali asked us some interesting questions such as: “Why are you exhibiting?” – “How does your exhibiting strategy align with your business growth?” – “Who will implement the strategy?”. It is important to realise how our exhibition strategy is aligned with the growth of our business.”

Gabriel Ramirez, Technical Coordinator at Shocklogic (has attended these meetings 2 times)

YQ circle

“It was great to hear about the 5 pillars that must be taken into account when you attend an exhibition. The speakers displayed great expertise on the topic”. 

– Yenny Quintero, Business Process Automation at Shocklogic (first time attendee)

JEB circle

“There were some top takeaways on the do’s and don’ts of having a successful exhibition, and strategies on how to make good connections’. 

– Jose Elias Barrientos, Junior Software Developer at Shocklogic (has attended these meetings 3 times)

Sounds pretty good, right? Find out how you can become a member of MESA here.

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