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John Martinez Takes the Stage at MEKST Conference in Serbia

By Maggie Bruk |

December 7, 2023

We’re excited to share a recap of our CEO John Martinez’s recent participation at the MEKST Conference, hosted at the Congress Centre Master in the picturesque city of Novi Sad, Serbia. 

MEKST: A Hub for Aspiring Professionals

MEKST is a crucial platform, bringing together certified experts in tourism, hotel management, and marketing. For young leaders and aspiring professionals, MEKST continues to be a valuable space for knowledge acquisition, experience sharing, networking, and forging meaningful connections.

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Decoding Neuroscience for Effective Leadership

Our CEO, John Martinez took the stage to delve into the intriguing topic of “Neuroscience and Leadership: The Science Behind Building Effective Teams.” This centred around the significance of neuroscience in leadership – unveiling the neural processes influencing decision-making, communication, and motivation. By comprehending these intricacies, leaders gain the ability to make informed decisions and cultivate a motivated workforce.

The session offered a glimpse into the latest neuroscience-based research, accompanied by practical tips and tricks. Attendees walked away with valuable insights on leveraging neuroscience to enhance leadership skills, understanding the science of motivation, navigating fear and decision-making, and effectively managing the “Fight or Flight” response.

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Exploring Novi Sad’s Vibrant Cultural Tapestry

Outside the conference sessions, John engaged in a series of social events, attending the opening soirée at Crystal Club and relishing a delightful networking dinner at the renowned “Old Roofs” restaurant. In addition, he had the opportunity to immerse himself in the city’s charm with a curated city tour.

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A Decade of MEKST Excellence

Celebrating its 10th year, the MEKST Conference has evolved into a beacon of educational excellence. Participants from nearly 15 different countries enriched the event, making it a truly global gathering. 

Here’s to the next chapter of MEKST – where education, enjoyment, and connection converge.