The Shocklogic team hosted our very first Technology Lunch and Learn event with ICC Belfast and Visit Belfast, on Thursday, 10th October 2019. It was held at the Royal College of Physicians, in the beautiful Censors’ Room – the oldest room in the College (with original Spanish oak panelling dating back to 1674).
Designed with an attendee-centric approach, we invited our clients to submit questions beforehand, and express their uncertainties about tech-related topics.
Adam Parry, our friend and Editor/Co-Founder of Event Industry News and Event Tech Live, was invited to moderate the day. He shared his expertise and vast knowledge, and facilitated the discussion, centred towards current technology challenges in the events industry. Some of these challenges included automation, system integration and participant engagement.
Johnny D. Martinez, Head of Marketing & Business Development at Shocklogic, had an open discussion with the audience, sharing technology tips for email personalisation, gamification, and mobile apps.
Keeping up with and embracing the continuous changes in technology is clearly in the minds of event profs. Our industry is definitely accepting of the technological disruption. We need to keep evolving, and to adapt to trends – or risk being left behind!
Oonagh O’Reilly, Director of ICC Belfast displayed some great takeaways with the audience, from how to measure your campaigns with UTM parameters, to how to prioritise your marketing efforts based on data. Oonagh shared: “bring your team with you it’s not a revolution, it’s an evolution”.
We had some great feedback from the event, with attendees saying:
“It’s a really good idea to get a time out and invest in clients or potential clients or just share your knowledge”, taking into consideration that “You don’t see that often because we live in a world with so much competition where people don’t want to share their knowledge with you.”
“I think it worked very well, especially the digital side of things and I need to equip myself with the right set of skills to be able to interpret the data, in the right way.”
We look forward to hosting more of these events in the future!
Watch a video from the event here.
Written by Lorena Fasui