Why is video marketing so important?

By Samuel |

November 16, 2020

Audiovisual content is an undeniable hallmark of the digital age in which we live. According to Forrester Research, when compared to written text, a single minute of video is worth 1.8 million words to an audience. Many leading companies have recognised the power of video to effectively deliver brand information, both internally and externally, and have thus expanded their digital ecosystems to include video marketing as an essential component.

In our modern world, the benefits of using video as a communication channel within your company cannot be overstated. Here is a list of our top five:

1. It’s a simple way to communicate.

The human brain processes images more easily than words. For this reason, many people feel more comfortable watching a video than reading a text. According to BrainShark, the word ‘video’ in an email subject increases open rates by 19% and click rates by 65%.

Videos can transmit large quantities of information quickly, comfortably, and effectively to both consumers and employees, and Shocklogic’s video production team can help your company take advantage of the popularity and practicality of this means of communication. For example, we created this video for AIM Group International to promote their products and services.

2. It helps you stay competitive within your market.

In a world where large companies use video marketing consistently and extensively as a communication strategy, you can demonstrate a progressive business ethos and stay ahead of your competitors by tapping into this trend. Popular modes of video production include product summaries, interviews, and live event recordings, among others.

Furthermore, according to Cisco, by 2021 more than 80% of all Internet traffic will consist of watching videos, so early implementation of this format will improve your Search Engine Optimization (SEO), meaning that your company’s webpage will appear higher in search engine results pages (SERPs).

Here is an example of a video we produced with The Association of British Professional Conference Organisers (ABPCO) to celebrate their 30th anniversary in 2017 showcases the potential for video to increase an organisation’s visibility in a competitive market.

3. It catches consumer attention.

The web today is saturated with an enormous amount of information, and your company must therefore generate content that stands out. According to SmallBizTrends, videos generate 12 times more ‘shares’ than text and images combined.

Video provides an ideal medium for showcasing creativity and can allow your company to present products and services from a less-traditional point of view, broadening the aim of your message beyond your target audience. This playful example is a video we produced for CIRED about their mascot, the ‘Cowduck’.

4. Videos make people act.

Videos have proven to be a powerful means of persuading people to take action. Your company can take advantage of this to convince consumers to purchase your products or services. According to Wyzowl’s State of Video Marketing Survey, 84% of people say they have been persuaded to buy a product or service by watching a brand video. 

This video is an example of an animation we created for AIM Group International to invite people to the 2019 IMEX exhibition in Frankfurt as well as promote their Eco-bottle.

5. They create emotional connections.

According to an Origin study, giving your product a story is much more powerful than simply supplying a description, and video provides a dynamic, visual means to accomplish this using a variety of editing, production, and animation techniques to influence the viewer’s emotional response.

By creating this kind of emotional connection with your audience, video marketing can add an important level of perceived value to the product or service you offer. 

Don’t worry, it’s not too late.

If video marketing is not yet an essential aspect of your communications strategy, it should be. The good news is that at Shocklogic, we can help you get up to speed. It’s not too late to step up your video marketing game to deepen your impact and reach a wider audience. Here is a summary of what Shocklogic can do for you.

Written by Samuel Peña, Marketing Associate