Shocklogic launches exclusive “Wellness in the Workplace” ebook

The Shocklogic team has produced an exclusive “Wellness in the Workplace” ebook with tips for working from anywhere, whether at the office, remotely, or from home.



Workplace wellness has become a hot topic in recent years, but at Shocklogic, employee wellbeing has been a priority for over two decades. From daily breathing exercises to regular meetings with a company counsellor and weekly full-team group meditation practice, the company places wellness at the heart of its operations and business philosophy. 


Thanks to the influence of CEO and Founder John Martinez, the whole Shocklogic team is passionate about wellness, and their ebook aims to spread the word about the benefits of developing a wellness culture.


With short chapters on topics ranging from stress management and mindfulness to nonviolent communication and the importance of support and recognition, the ebook provides an overview of key ideas as well as practical tips for introducing wellness into the workplace. 


It also includes exclusive contributions from industry experts Helen Moon, Mark Maher, Samme Allen, Laila Datoo, and CEO John Martinez himself.


Download your free copy of our “Wellness in the Workplace” ebook here



Written by Angie Harms, Copywriter/Proofreader and Lorena Fasui, Marketing Coordinator.

Virtual Events: The Good, The Bad, and The Ugly

Even as the news of multiple viable vaccine candidates appears to present a light at the end of the tunnel, it seems unlikely that there will ever be a full return to the ‘old normal’. This is perhaps especially true in the events industry, which along with tourism and hospitality is one of the sectors that has seen the greatest disruption by the virus. 


Since March of 2020, the only options available to event planners have been to cancel, postpone, or adapt to an online format, and as it’s become clear that this will be a lasting crisis, more and more events have ‘gone virtual’. 


While hardly the outcome organisers envisioned, this unavoidable shift has highlighted a surprising number of advantages that many organisations will find difficult to ignore, even in a post-Covid world. It seems safe to say virtual events are likely to remain a significant part of the industry landscape for the foreseeable future, and it’s well worth exploring what they have to offer. 

Advantages of Virtual Events

Here are a few of the key selling points for taking your event online:


  • Virtual events are global: They allow anyone, anywhere in the world to attend, and this increased reach can also expand sponsorship opportunities.
  • They are sustainable: The environmental benefits associated with reductions in travel, printed materials, and other onsite waste speak for themselves. 
  • They are flexible: Venue availability becomes a non-issue, and since content can be left online indefinitely, the life cycle of the event is easily extended. 
  • They save time and money
    • For attendees, virtual events eliminate the need to purchase flights and book hotels, and the ability to participate from the home makes them much easier to fit around other obligations.
    • For organisers, the costs associated with venue hire, onsite staff, printed signage, and the provision of food and drink are entirely eliminated. Moreover, the accessibility of these events makes it easier and cheaper to attract big name headliners.


In short, online events are more accessible to both attendees and organisers in virtually every way. Furthermore, despite the lack of physical contact, they still provide an extraordinarily versatile platform for disseminating information, networking, and collaborating. Let’s take a look at how these events work.

The virtual event experience

A virtual event can run the gamut from a simple webinar to a full-scale, integrated conference with a complex, multi-layered programme. 


A webinar typically involves a single 1-hour presentation with a passive audience. The platform will allow you to send invitations and register attendees, and participants must log in to view the event. 


Even the webinar experience can be interactive and dynamic, however. At Shocklogic, we believe there are several key elements to any virtual auditorium. Your platform should provide: 


  • A ‘waiting room’ for attendees who log in early with a countdown to the beginning of the session. 
  • A ‘green room’ to welcome speakers and prepare them for the event. 
  • The ability to view the speaker and slides simultaneously
  • A moderated chat that can be used for live Q&A and polling.
    • Participants can interact with one another, and with the speaker.
    • Questions from attendees can be controlled by the moderator.
    • ‘Up-voting’ can highlight popular questions.
  • A list of participants
    • Provides a who’s-who of the event’s stakeholders: attendees, moderator, speakers.
    • Fosters a sense of community and encourages interaction.
  • Downloadable handouts and slides


In addition, your platform should be fully branded with the look and feel of your organisation, and keeping your event browser-based will ensure maximum compatibility/accessibility with minimal technical difficulties.

For a full-scale virtual event, the webinar experience forms but a single part of a much more complex interface. An online conference can contain all of the elements of the onsite equivalent, including: 


  • Registration/tickets
  • A dynamic programme with parallel sessions and a wide array of speakers/panelists 
  • Abstracts and posters
  • An interactive, multimedia exhibition for sponsors 
  • Discussion forums 
  • 1-1 and collaborative meetings 
  • CPD opportunities
  • A certificate of attendance 


All modules are accessed through a website portal which functions as a virtual lobby, so sessions and meetings are just a click away.


At Shocklogic, we offer three styles of the full-scale event experience. They are fully adaptable to suit individual needs and budgets, and all provide a highly intuitive, user-friendly platform for hosting your online event.


Our Standard XP supplies a basic yet fully functional design and is ideal for those with smaller programmes who wish to keep costs to a minimum. Our Enhanced XP incorporates a slightly more complex, graphic-driven interface that allows greater leeway for customisation, and our Advanced XP creates a thoroughly immersive experience including a 3-D-rendered virtual lobby and multimedia exhibition where your imagination really is the limit to what we can provide.


You can watch a short video about the virtual event experiences we offer here, or view our full product sheet here.

A changed landscape

The events of 2020 have produced a trial by fire for virtual events platforms on a global scale, and the relative success of this shift has come as a surprise to many.


While there is obviously no substitute for real-life human connection, the advantages offered by virtual events will continue to make them attractive to many organisations. 


Indeed, even as onsite events begin to resume, organisers will be forced to grapple with the logistics of keeping participants safe for some time to come. Social distancing recommendations may continue to limit venue capacities, and providing proof of health or vaccination may add a new step to registration processes. The landscape of the travel industry is also likely to remain disrupted, and some sections of the population may continue to avoid air travel, even after restrictions are loosened.


At Shocklogic, we’ve been supporting our customers to make the transition to virtual and hybrid events for 7 years, and the virus presented a challenge we were ready for. The future of the events sector will inevitably be shaped by everything that has happened in 2020, but the crisis can be viewed as an opportunity. The ability to move events online will make the industry more resilient to adverse circumstances in future, and we will continue to adapt and refine virtual events to make them better than they have ever been.


Written by Angie Harms, Copywriter/Proofreader

Shocklogic versus 2020 – Game, set, match!

Thanks to the pandemic, quarantine, and remote working, 2020 was a year like no other, but at Shocklogic, we didn’t let these circumstances stop us. Instead, we recognised an opportunity to grow as a company, and the good news is: we truly did! We’d like to share a few of our proudest 2020 accomplishments.


We received top honours for our hard work!

Shocklogic won Gold for ‘Favourite Event Technology Supplier – The People’s Choice Award’ at the 2020 Event Technology Awards. We’ve participated in these awards since 2015 and had previously been awarded the silver and bronze prizes in the same category. This year, however, we nabbed the big one!


In the same ceremony, we were also shortlisted for ‘Best Technology Partnership’ in conjunction with the Royal Academy of Engineering and AMMP. It was a great night for Shocklogic!


In addition, our CEO and Founder John Martinez was selected by Eventex as one of The 100 Most Influential People in the Event Industry 2020 and by Eventex Connect as one of The Top 50 Virtual Meetings & Events Innovators. These are both important honours that recognise people who have left their mark on the event industry with their creativity and vision.



We fully embraced the ‘shift to virtual’!

As virtual events quickly became the rule rather than the exception in 2020, we pivoted our focus, rapidly refining our offering of Online Experiences to allow attendees to access events from the safety of home. Our Standard XP, Enhanced XP, and Advanced XP modules can be fully adapted to any needs and budgets.


We also continue supporting event organisers in simplifying their work with our powerful tech solutions for events, meetings, and members.



We made it through the pandemic, and we’re going strong!

With such an international team, we’re no strangers to remote work, so we took the enforced office abandonment in stride. Despite the global lockdowns, our team performed more than 29 times in 2020 in both live and virtual events, including International Confex, EventWell Talks, PA Life Live, The Meeting Show, Event Tech Live, Global Tourism Forum, and many more. 


Our CEO John Martinez also conducted an interview via Youtube live with Elie Dagher, certified coach and founder of ‘Lead from Within’. The interview focused on three pillars: emotional intelligence, team dynamics, and optimal engagement. You can read more about it here.



We grew as a family!

The Shocklogic family grew both internally and externally in 2020. Our virtual community on Facebook, LinkedIn and Twitter expanded enormously in the last year, with hundreds of exciting new supporters and connections, and we hired more than 10 new team members from different parts of the world, including Venezuela, the United Kingdom, Costa Rica, the United States, and Spain. 


At Shocklogic, our team is our greatest source of pride, and you can see first hand the ways in which we support each other on our YouTube Channel. Over the course of the last year, we’ve published more than 30 videos sharing our breathing exercises, stretching exercises, and explanations of our Shocklogic company values.


All of these achievements were shaped by the realities of a difficult year, but we made it through with flying colours (if we do say so ourselves). However, it wouldn’t have been possible without the support and trust of our clients, colleagues, and team. To everyone who’s been part of our 2020 journey: thank you from the bottom of our heart.


Oh, and one last thing: Get ready 2021, we are coming for you!


Written by Samuel Peña, Marketing Associate

New Year Gratitude from the Shocklogic Team, Part 2

As we close the door on a difficult year and work to manage our expectations for the new one, we asked some of our team members to give us all a boost by sharing their positive experiences from 2020. We loved their answers so much, we had to create two separate blog posts! If you missed Part 1 of this series, you can read it here.

In Part 2 below, we hear from Johnny, Miguel, Ana Maria, and Jesús.


Johnny D. Martinez, Head of Marketing & Business Development

In your opinion, what has been the best part of the year?

Everyone has been pushed beyond their comfort zone this year, and this means we’ve all had to grow and learn very quickly. When our lives settle into a routine, it’s very easy to become resistant to change, but this year forced an enormous amount of change on everyone, and we’ve managed! It hasn’t always been fun, but it’s been a big year for personal growth and refocusing on our values.


What have you learned this year?

I’ve learned to truly appreciate all the people in my life. When you’re stuck in the same place for so long, you miss people more than ever. For me, I especially miss my mum! I also learned that I can enjoy cooking! Normally it’s something I don’t like to do, but I learned to make South American ‘cachapas’ and ‘empanadas’ during lockdown, and it was fun!


Is there anything that happened this year that you can say you’re grateful for?

I’m grateful for the amount of time I’ve had to spend exercising, because it really helped my health. I’m grateful to all the delivery services that have kept the world running. And I’m so, so grateful that as a business we were able to pivot quickly and adapt to the circumstances to continue serving our clients. We have learned so much throughout this period and have faced so many challenges, but I know that as a company we are going into 2021 stronger than ever.


If you could describe this year in one word, what would it be?



Miguel Rosciano, Junior Software Developer

In your opinion, what has been the best part of the year?

For me, the best part of the year was that I got my first job! I’ve been having such a great experience at Shocklogic and am learning so much every single day.


What have you learned this year?

I’ve learned to slow down, take my time over things and not rush. This really helps you appreciate things and be grateful for both simple pleasures and important milestones.


Is there anything that happened this year that you can say you’re grateful for?

I’m so grateful for my family and the fact that everyone is healthy, and I’m so grateful to have a job that allows me to help and support them.


If you could describe this year in one word, what would it be?



Ana Maria Sully, Client Relationship Coordinator

In your opinion, what has been the best part of the year?

The best thing has been a sense that I’ve reconnected with myself.  This year gave me the opportunity to re-experience emotions, thoughts, and experiences that I had forgotten I enjoyed.


What have you learned this year?

I’ve learned that everything is an opportunity to find yourself and reinvent yourself. This year has ultimately felt more like an opportunity than a difficulty. I’ve also learned to value the small things and the things I used to take for granted.


Is there anything that happened this year that you can say you’re grateful for?

I am honestly grateful for everything: for the love, the work, the growth, for what happened, for what didn’t happen. All in all, for everything.


If you could describe this year in one word, what would it be?



Jesús Manuel Perez, Junior Web Designer

In your opinion, what has been the best part of the year?

The best thing was to find a job and gain some really wonderful professional development. I didn’t expect it under the circumstances, so now I’m really satisfied with my career progression, and I hope to go even further next year.


What have you learned this year?

Don’t take things for granted. Nothing is certain, and nothing is permanent. You have to let things flow. We have to accept what happens in our lives and try not to develop negative attitudes when bad things happen. Instead, we need to see everything as a learning opportunity. Whether things go according to plan or not, we can learn something from every experience.


Is there anything that happened this year that you can say you’re grateful for?

I’m so grateful that my close circle of family and friends has stayed healthy, and in fact, I feel like the pandemic has brought me closer to my loved ones than ever before.


If you could describe this year in one word, what would it be?



From the bottom of our collective Shocklogic heart, we hope that despite its challenges, you too found lots to be thankful for in 2020, and we wish you all the very best for 2021.


Written by Angie Harms, Copywriter/Proofreader

New Year Gratitude from the Shocklogic Team, Part 1


One of our company values here at Shocklogic is ‘Be kinder than necessary, because everyone is fighting some kind of battle’. As we come to the end of what has been an unquestionably difficult year, this idea has perhaps never been more relevant. Rarely in our history have individual battles been so constant and universal, reaching to every corner of the globe. 


Most of us won’t be sad to say goodbye to 2020, but at Shocklogic, we believe in focusing on the positive and finding value in adversity. We asked some of our team members to tell us about the positive things they’ve experienced this past year, and the answers we received are even more heartwarming and uplifting than we could have imagined. They are truly a lesson in gratitude.


In fact, our team shared so many brilliant vibes with us that we’ve had to create a two-part series. Here in Part 1, we hear from William, Samuel, and Natalia.


William Jose Villalobos, Business Development Coordinator

In your opinion, what has been the best part of the year?

“On a personal level, the best part of the year for me was when I got to see my daughter. She lives in another city, and the pandemic kept us apart for 9 whole months. Finally getting to spend time with her again was very healing for my soul. On a professional level, the best moment was when a client used the word ‘heroes’ to describe the Shocklogic team after a big, successful virtual event. The challenges created by the pandemic have created an enormous amount of stress, but feeling so genuinely appreciated in that moment made everything seem worth it.”


What have you learned this year?

“I’ve always known that we have a very special team at Shocklogic, but this year I learned the full extent of that. This is the most adaptable, versatile, kind, and caring group of people I have ever worked with. Everyone has had their resilience tested this year, and I think we all learned that we are capable of so much more than we realised. I’ve also gained a better understanding of my own priorities and learned how to better organise my life so that I can maximise the things that are important to me, like spending time with my daughter.”


Is there anything that happened this year that you can say you’re grateful for?

“I’m grateful for simply having made it through this year and for everything I’ve learned along the way. I’m so grateful for all the amazing people in my life, both personally and professionally. I’m going to make a point of thanking each and every one of them for their support and care this holiday season.”


If you could describe this year in one word, what would it be?



Samuel Peña, Marketing Associate

In your opinion, what has been the best part of the year?

Everything about this year has taken me beyond my comfort zone, and that has made me grow as a person. At the beginning of 2020, I was in college and living with my parents. Now, I’ve graduated, live on my own, and have a great job at Shocklogic, so my life has had a big upgrade! It’s been such a challenging year for so many reasons, but the fact that it has pushed me has had a really positive impact on my life overall. 


What have you learned this year?

I’ve learned that we can’t predict what’s going to happen; things can change in an instant, and we need to be able to adapt quickly and stay flexible. I’ve always been the type of person who likes to feel in control of my life and who makes very precise plans, but this year has taught me that I can handle the unexpected much better than I thought. Life flows in it’s own way, and I’ve learned that I can flow, too.


Is there anything that happened this year that you can say you’re grateful for?

I’m grateful for the changes that have happened in my life, because ‘change’ is really just another word for ‘opportunity’. This year has been full of opportunities, and I’m ready for a thousand more! 


If you could describe this year in one word, what would it be?



Natalia Calcetero, Junior Business Development Associate

In your opinion, what has been the best part of the year?

I had the chance to travel a little bit around France, and it really recharged my batteries and felt like it gave me a break from the whole situation. Also, it’s been a gift to work for Shocklogic this year. My life didn’t fall apart, and it was a relatively smooth transition from the normal life that I was used to. I felt supported, like I fit in, was part of the family, and could talk to anybody.


What have you learned this year?

On a professional level, I’ve learned that communication is the key to everything. I’ve learned how to improve my own communication, to be more precise and communicate things in the right way, with compassion, love, understanding, and flexibility. This has helped a lot in my personal life, too. It’s so important to remember that you never know what the other person is going through. I think I’ve also learned to be more patient. It was a difficult time to learn that, but this year basically forced me to hurry up and be more patient!


Is there anything that happened this year that you can say you’re grateful for?

I’m more grateful than ever before to simply be alive and healthy, and that my family are healthy, too. I’m thankful for learning how important it is to communicate feelings and tell people when we miss them and appreciate them. And I’ve become much more appreciative of life’s small pleasures.


If you could describe this year in one word, what would it be?



That’s it for today, but our magnificent team has more gratitude to share with you, so stay tuned for Part 2 of this series! 


Written by Angie Harms, Copywriter/Proofreader

The Shocklogic Family Shares Our Christmas Traditions

At Shocklogic, our team is our greatest source of pride. Represented by more than 20 different nationalities across several continents, we are a truly international company with a global perspective. And yet, we are more than just a team — we are a family. Every person forms an essential piece of the Shocklogic puzzle, and it is our diversity that makes us who we are.

In a year where very little has gone according to plan, many of us will be more grateful than ever for the comfort of traditions this holiday season. With such a diverse team, we always enjoy hearing about each other’s Christmas celebrations, and this year, we thought we’d share some of those conversations with you. Here is what some of our team members had to say about their unique holiday traditions.


Maggie Bruk, our Marketing and Design Manager, is originally from Perth, Western Australia, but both of her parents are from Poland, so she identifies strongly with both countries.


“On December 24th, my family celebrates Polish ‘Wigilia’ (this means a feast with no meat). For us, this means soup (mushroom or beetroot), fish (carp is the favourite), and pierogi. Christmas Day in Australia is often spent at the beach with a barbie (BBQ). The weather is usually too hot to be roasting food in the oven all day! Wigilia usually starts with the sharing of opłatek (a thin wafer) that we break with our loved ones around the table, and share good wishes one-on-one. This is a super special tradition that I hold close to my heart!”


Alexia Garcia is one of our Client Support Associates and comes from Caracas, Venezuela.


“Christmas is such a happy time here in Venezuela. It’s a time of year when you can feel the joy in the streets. One tradition that we do at this time of year is the ‘lucky grapes’, which is where you eat twelve grapes, one for each chime at midnight from December 31 (New Year’s Eve) to January 1, because it supposedly brings good luck for the new year. It can be done with tangerines, too! Another tradition is to hear ‘gaitas’ (Venezuelan Christmas songs). These songs are traditional and quite lively, so they are fun and nostalgic at the same time.”


Lorena Fasui, our Marketing Coordinator, is from Calimanesti, Romania, a small mountain resort located in Southern Transylvania. 


“Romania is a country full of traditions, especially during this month. For example, in addition to Christmas, we celebrate Saint Nicholas on the 6th of December, which is a celebration similar to Christmas, where in the morning, children find sweets or presents in their shoes or stockings. On the morning of December 25th, children dress up in traditional Romanian clothing and go caroling in the streets. In my region, we have a special tradition where someone dresses up as a goat, with a multicoloured mask and costume, and goes around the town with the carol singers. The goat is known as ‘Capra’, and it jumps, dances, and sings, and gets lots of attention.”


Avvan Nanabhai is one of our Finance Associates and comes from Gujarat, India.


“I have always celebrated Christmas. It’s a good and happy celebration because we get to see our families. You can see decorations and lights everywhere, and it gives you a feeling that everyone is enjoying this time. At this time of year, we always provide food and clothes to the needy. It is giving rather than receiving that makes this holiday so special in India. For that reason, we gather all the things in good shape, and we donate them.”


Angie Harms is our Copywriter/Proofreader. She’s originally from Iowa, in the United States, but has been living in Glasgow, Scotland for over 8 years.


“Christmas in the U.S. and Scotland are very similar. In both countries, people decorate Christmas trees, exchange gifts, and get together with family for a big meal. Christmas in Iowa is beautiful and snowy. In Glasgow, it usually just rains! In the U.S., one of the biggest traditions is that children are taken to ‘visit Santa Claus’ at their local shopping centres. They sit on his knee and tell him what they want for Christmas and get their picture taken. In the UK, a popular tradition is ‘Christmas crackers’, which are table decorations that contain a small gift and make a popping sound when you pull them open.”


From everyone at Shocklogic, we wish you a happy, healthy holiday season, and a bright and safe 2021.


Written by Angie Harms, Copywriter/Proofreader

Festivalisation and the ‘New Normal’: Creating multi-sensory event experiences both off and online

What is festivalisation?

As we enter the third decade of the 21st century, the global workforce is becoming increasingly dominated by millennials and Generation Z, and this younger demographic is driving exciting change within the events industry. 


With a strong conviction that even business events can (and should) spark enthusiasm, this generation has fuelled a collective recognition of the fact that a forgettable, ho-hum event is a losing scenario for both organisers and attendees. The question this age group started asking is, why can’t all events be more like festivals?


Festivals differ from other events in their unique capacity to foster a sense of community. They bring people together in a profound sense by creating a space for lively interactions and communal enjoyment, with the result that participants leave with shared memories


Festivalisation, therefore, attempts to harness this emphasis on engagement and togetherness by using elements commonly associated with festivals to make other types of events more dynamic, interactive, and memorable. It exploits the ideas that information should pop and events should be ‘experiences’, and it is one of the most worthwhile trends currently influencing the events industry, even–or perhaps especially–given the recent shift to online platforms.


The ‘new normal’ has made it more difficult, but also more essential, to create these enjoyable, memorable shared experiences, and festivalisation offers useful tools to achieve this in both off and online scenarios. In a world where many face-to-face interactions have been replaced by virtual ones, it’s an idea that might be more important than ever.

Variety and Personalisation

The festivalisation process begins and ends with the concepts of ‘variety’ and ‘personalisation’; the two ideas go hand in hand. Variety is achieved by providing numerous ways to engage with the content you’re offering. It allows you to address a range of preferences and learning styles and avoid a one-size-fits-all, cookie cutter atmosphere. Your event feels more organic and authentic, attendees are able to create their own agenda, and everyone comes away feeling like they’ve had a personalised experience. 


Two of the best ways to build variety and personalisation into your event are by telling stories with your content and taking full advantage of modern technology.

Telling Stories with Your Content

The kinds of interaction offered by a ‘festivalised’ event attempt to bridge the gap between business and entertainment to create a richer, more memorable experience on both sides of the coin. One technique for accomplishing this is to apply the power of narrative. 


Stories are effective because they elicit an emotional response. More conventional ways of presenting information encourage emotional passivity, but when our emotions are involved, we are more likely to form lasting memories. Storylines can be woven into every aspect of your content and the experience you provide. You could give your whole event a plot, even a hero. 


Telling stories is also a powerful way to foster that all-important sense of community. When you watch a film with a group of friends, what’s the first thing you talk about afterward? Stories form the basis of conversations, and nothing creates community like getting people talking to one another.


Incorporating Technology

It has long been established that the more senses that are involved in an experience, the more memorable it is, and technology provides the ultimate path to multisensory engagement. Thanks to the tech revolution, we have more ways than ever before to create varied, interactive content, and the use of technology is an essential aspect of any festivalised event, whether online or in person. 


Online events can take advantage of the fact that every participant will be using personal technology to get people to collaborate with one another. This can be achieved via gaming elements, augmented reality, apps, and internet-based activities. In-person events can go a step further to incorporate platforms such as virtual reality and wearable tech. 


Like stories, tech-based experiences create shared memories and provide excellent conversation starters, both during and after your event. They even allow you to take the storytelling idea one step further by directly involving your attendees in the story creation process.

Festivalisation and event promotion

Importantly, festivalisation should also be taken into account during the promotional phase of your event. You want your pre-event content to be as engaging and interactive as the event itself.


The promotional tools associated with social media are perfect for creating a “festivalised” pre-game buzz. Apps and hashtags help you to create a mini social network which corresponds exclusively to your event, and they are an invaluable tool for helping attendees connect with one another even before your event begins. 


Another important strategy associated with the promotional side of festivalisation is creating FOMO, or fear of missing out. You can take full advantage of the various types of content social media allows you to post–text, images, and video–to share ‘teasers’ containing enticing details about your event. By giving attendees a taste of what will be on offer, you create an insider experience that helps them form a connection with your message or your brand, as well as a spirit of anticipation for the event itself.


For online events, it is especially important to set the stage with excitement and establish an early precedent for engagement. Finally, keep in mind that the more dynamic an experience you create during the promotional phase, the more your attendees will post about it on social media, and you can harness the power of ‘sharing’ to get your participants to promote the event for you.

More than a buzzword

Sure, ‘festivalisation’ is a buzzword, but it has become a buzzword for a very good reason, and it is really much more than that. The sense of community and shared enjoyment it creates are two of the most powerful experiences you can associate with your brand. 


The lack of physical interaction which is an inevitable aspect of online events creates undeniable challenges, but festivalisation provides exciting tools to mitigate these obstacles. Tactics like telling stories and using technology make people feel like they are part of something bigger, something exciting, and they can be applied to both virtual and ‘real-life’ events. 


Whether online or off, creativity is key at every stage of the process. Rather than one-dimensional consumer encounters with your brand or your product, festivalised events create multi-sensory, interactive experiences that engage emotions and create lasting impressions.


Written by Angie Harms, Copywriter/Proofreader

Why is video marketing so important?

Audiovisual content is an undeniable hallmark of the digital age in which we live. According to Forrester Research, when compared to written text, a single minute of video is worth 1.8 million words to an audience. Many leading companies have recognised the power of video to effectively deliver brand information, both internally and externally, and have thus expanded their digital ecosystems to include video marketing as an essential component.


In our modern world, the benefits of using video as a communication channel within your company cannot be overstated. Here is a list of our top five:

1. It’s a simple way to communicate.

The human brain processes images more easily than words. For this reason, many people feel more comfortable watching a video than reading a text. According to BrainShark, the word ‘video’ in an email subject increases open rates by 19% and click rates by 65%.


Videos can transmit large quantities of information quickly, comfortably, and effectively to both consumers and employees, and Shocklogic’s video production team can help your company take advantage of the popularity and practicality of this means of communication. For example, we created this video for AIM Group International to promote their products and services.

2. It helps you stay competitive within your market.

In a world where large companies use video marketing consistently and extensively as a communication strategy, you can demonstrate a progressive business ethos and stay ahead of your competitors by tapping into this trend. Popular modes of video production include product summaries, interviews, and live event recordings, among others.


Furthermore, according to Cisco, by 2021 more than 80% of all Internet traffic will consist of watching videos, so early implementation of this format will improve your Search Engine Optimization (SEO), meaning that your company’s webpage will appear higher in search engine results pages (SERPs).


Here is an example of a video we produced with The Association of British Professional Conference Organisers (ABPCO) to celebrate their 30th anniversary in 2017 showcases the potential for video to increase an organisation’s visibility in a competitive market.

3. It catches consumer attention.

The web today is saturated with an enormous amount of information, and your company must therefore generate content that stands out. According to SmallBizTrends, videos generate 12 times more ‘shares’ than text and images combined.


Video provides an ideal medium for showcasing creativity and can allow your company to present products and services from a less-traditional point of view, broadening the aim of your message beyond your target audience. This playful example is a video we produced for CIRED about their mascot, the ‘Cowduck’.

4. Videos make people act.

Videos have proven to be a powerful means of persuading people to take action. Your company can take advantage of this to convince consumers to purchase your products or services. According to Wyzowl’s State of Video Marketing Survey, 84% of people say they have been persuaded to buy a product or service by watching a brand video. 


This video is an example of an animation we created for AIM Group International to invite people to the 2019 IMEX exhibition in Frankfurt as well as promote their Eco-bottle.

5. They create emotional connections.

According to an Origin study, giving your product a story is much more powerful than simply supplying a description, and video provides a dynamic, visual means to accomplish this using a variety of editing, production, and animation techniques to influence the viewer’s emotional response.


By creating this kind of emotional connection with your audience, video marketing can add an important level of perceived value to the product or service you offer. 


Don’t worry, it’s not too late.

If video marketing is not yet an essential aspect of your communications strategy, it should be. The good news is that at Shocklogic, we can help you get up to speed. It’s not too late to step up your video marketing game to deepen your impact and reach a wider audience. Here is a summary of what Shocklogic can do for you.


Written by Samuel Peña, Marketing Associate

Shocklogic wins Gold for ‘Favourite Event Technology Supplier – The People’s Choice Award’ at the 2020 Event Technology Awards


Shocklogic has been voted ‘Favourite Event Technology Supplier’ at the 2020 Event Technology Awards ceremony held on the 5th of November. The awards celebrate excellence in the events industry by recognising the achievements of companies delivering technology solutions to event planners. The presenters noted that despite lockdown, a record number of votes were cast for this year’s People’s Choice award. 


Shocklogic has been supporting the events industry with passionate people power and innovative technology solutions since 1997. The company’s history with the Event Technology Awards dates back to 2015, with shortlistings in several major categories every year. Shocklogic has previously won the bronze and silver awards in the ‘People’s Choice’ category. In addition to this year’s win, Shocklogic was also shortlisted for ‘Best Technology Partnership’ in conjunction with the Royal Academy of Engineering and AMMP.


Commenting on the victory, Shocklogic CEO and Founder John Martinez said, “We are absolutely delighted. In a year where the events industry has been more dependent than ever before on effective technology solutions, winning the ‘People’s Choice Award for Favourite Event Technology Supplier’ is an enormous honour”. 


The 2020 Virtual Event Technology Awards ceremony can be viewed in its entirety here.



Written by Angie Harms, Copywriter/Proofreader

All you need to know about Shocklogic at The Meetings Show 2020!

The Meeting Show 2020 starts next week, and we can’t wait! This year’s edition will be completely virtual, and runs over three days, from Monday 19th to Wednesday 21st October. Here is how you can interact with us over the course of the show.


Visit our virtual stand

Browse through our virtual stand and check out our virtual solutions! We offer various visually immersive virtual event experiences for different types of events. We can support you to create value and engagement for all your stakeholders.


Book a 1-2-1 meeting with us

We would love to learn more about your technology needs. Book a slot so we can have a live conversation!


First, make sure you register here. Once you’ve registered, you can connect with our team members through the Swapcard platform.


Simply type “Shocklogic” in the exhibitor list and connect with one of our team members. Once connected, you can select an available slot to book a meeting.

Join our educational sessions

Our Head of Marketing & Business Development, Johnny D. Martinez will be talking about “How to create immersive online event experiences”. Have you ever wondered, what do online environments need to have to be able to satisfy the needs of attendees, sponsors, exhibitors, speakers and organisers? Here Johnny will guide you through different scenarios of visually virtual event experiences including tips and tricks that can help drive value to all stakeholders.


Our CEO, John Martinez will be speaking about “Leadership: is it “work-life balance” or “work-life harmony?” This session will outline real life wellbeing practices that we have applied at Shocklogic over the years, and will also include a live guided mindful breathing exercise.

That’s it from us, we look forward to meeting you at the virtual show!


Written by Samuel Peña, Marketing Associate

A recap of Event Wellbeing Month 2020

Event Wellbeing Month 2020 was a campaign run by EventWell that took place in September. This year’s #EventWell20 campaign message was about “the importance of a commitment to providing better support for employees and talent, and to making a positive change to workplace culture and mental health”.

At Shocklogic, we define ourselves as a value-centred company. We are guided by a set of values like “360 degrees of care” and “Be kinder than necessary, because everyone that we come across is fighting their own battle”.

As long-time supporters of EventWell, we wanted to add some of our own messages to the Event Wellbeing Month campaign. We decided to speak to some of our own team members, about how they look after their own wellbeing, inside and outside the workplace.



Daily breathing exercises

“Our daily breathing exercises are definitely my favourite. These really help me calm myself down and also get to know myself better and my teammates. When I have a busy day and I’m stressed, I take 5 minutes and simply breathe. It’s important to acknowledge when you need a bit of time just for yourself.” – Elvira Roger


Speaking to our company counsellor

“I believe that it’s really important to have someone to talk to, both personally and professionally. Our company counsellor helps me to feel supported, and offers me a different perspective on how I’m feeling or seeing the things around me.” – Samuel Peña


“Thanks to sessions with our company counsellor, and personal advice from my CEO, I’ve been able to prioritise what is important for me and what truly makes me happy. I believe that it’s essential to pursue our own wellbeing as a priority in our lives.” – William Villalobos


Daily check-ins

“I feel that it’s very important to constantly communicate with your team especially during these times. Opening your camera and having daily check-ins help stay connected with your team and understand that someone is there to help.” – Xane Richards


Mindful meditation

“Mindful meditation is a great way to develop patience, and focus on the present moment. Practising mindfulness on a daily basis helped me stay focused and keep my feet on the ground. I also practice pilates, yoga and ropes in my spare time which gives me mental clarity and calmness.” – Ana Maria Sully


“We all have both good and bad days. Meditation helps me keep positive. Even if you’re not feeling great, it can help to bring out the best of you.” – Natalia Calcetero


“I love meditating because it pushes my mind in a different direction. It really gives me the time to be in my own thoughts and realise who I truly am. I also practice Reiki which is a hands-on healing technique that helps with stress and anxiety. When I’m anxious, I tend to grab a notebook and write down my thoughts which brings me mental clarity.” – Ian Premasada



At Shocklogic, we know how stressful it can be to organise events. We make it our priority to look after our teams, and will continue promoting mental health awareness.


Written by Samuel Peña, Marketing Associate

Is it possible to be productive WFH?

2020 has been a big year of change! We have all been forced to adapt to new circumstances, with most meetings moving to the virtual space. Many of us who were used to going to the office on a daily basis, have had to adapt to working from home. But, is it really possible to be productive from home?

The answer is: YES! You even have the chance to increase your productivity levels. But in order to achieve this, you should consider certain aspects of your work environment. We spoke to some members of the Shocklogic team (many of whom already worked from home before the pandemic), to hear how they manage to be productive from each of their homes.

Define boundaries: Lorena Fasui (based in Calimanesti, Romania)

“One of the first things you should do is talk to those who live with you. Even though in my hometown it is not normal to work from home, I spoke to my parents (who I am currently isolating with), from day one. I let them know my working hours, so they are very respectful when I am in meetings, and don’t interrupt me. That also means they know the hours when they can count on my support to do housework, or to have a chat!” 


Build your throne: Glen Vasquez (based in Bogotá, Colombia)

“Even though the main point of working from home is flexibility, it is very important that you establish a fixed workplace. You need to design a comfortable space to work in, where you are at ease during all working hours”.

“For this reason, things like lighting, decoration and style are of great importance in order to achieve the necessary concentration to finish the job. The office has to be the throne of work; put in some plants, a painting, or anything that motivates you to keep working from that place”.


Get in the mood: Natalia Calcetero (based in Lyon, France)

“Take a shower, get dressed and get ready so that you can get into the idea that you are going to work. Dressing up and putting on make-up helps me to become aware that I am going to work”.

“This does not mean that you should put on your best dress or suit, but rather something comfortable that helps you mentally assume that you are at home, but that you are working. I think it’s important not only to get your mind right, but also for other people to feel that you’re ready for what they need”.

Focus on a single task: Marisol Moreno (based in Miranda, Venezuela)

“Short-term goals need to be established. Working at home gives you a wider picture of all the assignments you need to accomplish. That’s why sometimes we fall into trying to solve all of them at the same time and that makes us get tired gradually”.

“In order to prevent burnout, you have to focus on finishing one task and then move on to the next. Don’t do everything at once. The performance is not the same being multitasking. If you say ‘I am going to focus on this’, you are much more efficient”.


Draw your lines: Emma Powell (based in Shropshire, UK)

“At home work can become our only distraction, leading us to work uncontrollably for hours on end. That is why it is necessary to separate when you are working and when you are not”.

“I am a perfectionist, I would work more without a problem but it is necessary to draw a line between your life at work and your personal life. In this way, the boundaries will allow you to concentrate and relax, respectively”.


Stay healthy: Santiago Lopez (based in Florida, USA)

“Did you know that many people forget to eat or even drink water during work at home? This is an extremely important matter for people’s efficiency. It’s amazing what helps you concentrate your hydration. I recommend establishing schedules for drinking water and respecting meal times”.


Give yourself a moment: Juan Zada (based in Odense, Denmark)

“It is necessary to finish your work, but it is also important that you take it easy. Working at home gives you the comfort to give yourself time to relax. It is not bad that you stop working and come back in five minutes or an hour, what matters is that you accomplish what you should do”.

“It is not balance, it is harmony between your wellbeing and work, so you should not be hard on yourself, you should allow yourself a break from what you are doing”.

At Shocklogic we believe that if you apply this advice, and look after your wellbeing, you will be able to boost your productivity levels from home. You can find out more of our working from home tips here.  


Written by Samuel Peña, Marketing Associate